Unfinished ideas evolve
People are your media as well as your audience. How do you motivate them to get involved in your brand?
You need ideas which are open, not fixed. Which are built to evolve, to be shared, reshaped and shared again.
By creating ideas where the audience is part of the brand, your brand can be part of the conversation.
This is what we do at Brew.
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What's brewing
Self-regulation of owned media - ASA brings social media transparency front and centre
The much trailed news that the ASA's remit wiill now (from 1 March 2011) include online communications should be welcomed by the industry and consumers alike. It's been some time coming, but looks sensible, workable and financially viable - and with the advertising/search networks on board, has teeth as well. 10 points to Google for getting behind it.
