People are your media as well as your audience. How do you motivate them to get involved in your brand?
You need ideas which are open, not fixed. Which are built to evolve, to be shared, reshaped and shared again.
By creating ideas where the audience is part of the brand, your brand can be part of the conversation.
This is what we do at Brew.More About Us
Sometimes we're a bit backwards in coming forwards about the work we've done, but today we want to celebrate the award-winning work we've done with Sony's Open Planet Ideas campaign.
I was invited to speak at a Bright One/PR Network event recently, based on our our work with Sony (for Open Planet Ideas), and previous charity campaigns. The session included Susie from Macmillan Cancer Care, Sam Philips (ex Macmillan) now at 33 Digital.
But equally as impressive as the panellists (and they were impressive), were the audience. Read whole post...