Building A Prototype Digital Brand Presence In A Day
Adaptavist’s Commerce Team needed a landing page for a prototype app they were planning to test. Their requirements were that the site should look as convincing as possible, requiring a brand, graphics and content to give the feel of authenticity to a casual visitor. The time constraint was two days, including the day the brief was briefed.
We swiftly held a meeting with the Commerce Team to better understand what problem the app was solving, and map out the potential customer journey to discover such an app. Following a brand ideation session, we suggested a geo-location / drop pin / international countries look and feel. Using this as a foundation for the theme, we pulled together a selection of graphic ideas, the copy and logos, and iterated until we got the right aesthetic. Once the graphics were approved, we animated them into stylised footage of the app in action, and created mini animations for the logo to help add delight to the page. We built the page in webflow, a great platform for rapid development and ideal for situations like this.
- UI Design
- Brand Design
- Fast prototyping
Only one day after the project being briefed in, the Commerce Team delivered a live, one-page website with a logo and brand, an app visualisation, animations, and landing text copy ready to go.
‘I don’t think we could have gotten better work if we’d have had given a month to deliver on it. The brand is solid, the animations are delightful and the copy is not only on the money, but even a bit funny. Based on the brief, Brew went above and beyond, and I am very happy.’
Jay Smith, Product Owner
Adaptavist Commerce Team