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5 St Andrews Hill
Norwich
NR2 1AD

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Lawrence House
5 St Andrews Hill
Norwich
NR2 1AD

01603 343301
Monday - Friday 9am - 5:30pm




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    Froghop

    New Business Venture Strategy

    The Brief

    Froghop wanted to expand a business vertical with their new dog product development offering (Doghop), we provided the tools to help them overcome concerns surrounding resource impact and the potential of eating into their existing business.

    Services Used

    • Strategy & Planning
    • Decision Sprints
    • Branding

     

    Our Approach

    A Decision Sprint focused on evaluating the potential business threats that Doghop might surface, finding practical solutions to make the most of Doghop’s market position, and defining achievable steps to take next. The Decision Sprint ensured that the individual circumstances of the company and its needs were realistic and workable, resulting in success.

     

    The Results

    A confident and clarified approach with a prioritised action plan to drive momentum, all while limiting risk to the existing Froghop business. The Decision Sprint helped bring clarity and structure to the feasibility of the venture. They also asked us to create a logo for their new brand.

     

    “The Decision Sprint was a great way to put in place a sensible starting action plan to market and resource a new division while running the parent company. Doghop is emerging now as a brand, and we see this as a great way to grow the business further. Thank you Brew team!”

    Melanie Loades
    CEO, Froghop

     

     

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    Lawrence House
    5 St Andrews Hill
    Norwich
    NR2 1AD
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