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Lawrence House
5 St Andrews Hill
Norwich
NR2 1AD

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Brew Digital

Lawrence House
5 St Andrews Hill
Norwich
NR2 1AD

01603 343301
Monday - Friday 9am - 5:30pm




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    Gravity Works

    Brand Maturity: Gearing Up For Growth

    The Brief

    Gravity Works were a small, funky and highly individualistic bunch of people, and their loose and playful graphic identity reflected this well. So, when The Adaptavist Group acquired the small agency with a major plan for growth, it was clear that the brand required developing in order to better communicate the professionalism and experience they were known for. The challenge to Brew was simple – to evolve Gravity Work’s brand identity without losing what makes it unique.

    Services Used

    • Brand Strategy
    • Brand Design

     

    Our Approach

    First, we reviewed every Gravity Works brand assets, from their website and presentation decks, to their social media and apparel. We facilitated a brand workshop, creating a conversation between us and Gravity Works to understand what was the essence to their identity, to strip out anything not integral to this. Our designers then reprofiled and, in some cases, re-imagined the brand assets in a way that absolutely kept to the Gravity Works feel, but with more coherence and slick execution.

     

    The Results

    The new brand was unveiled to a great reception, and we were commissioned to develop additional brand elements, including their merchandising and web presence

     

    “We really loved the experience of working with the Brew team. The best part was how they walked us through their thinking process making it really obvious that he had listened closely to how we feel about Gravity the brand. We can’t wait to see what comes next!”

    Stephen de Villiers Graaff

    Director, Gravity Works

    Brew Digital
    Lawrence House
    5 St Andrews Hill
    Norwich
    NR2 1AD
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