Developing Stylish, Ethical Product Packaging
Sustainable gift brand, Marvels From The World, commissioned Brew Digital to develop a cohesive set of sustainable packaging designs that fused the ethics and values of the eco-brand with a retro style that evoked wanderlust in their customers.
Our designers listened carefully during the briefing calls, developing elegant yet playful packaging styled similar to the evocative designs from the golden age of travel.
The core to the brand essence was highlighting ethical purchasing phrases such as G.R.E.T.A.: Genuinely Recycled Equipment for Transformation Altruism, ‘Upcycled’ and ‘Carbon Neutral Shipping’. Utilising these phrases, Brew Digital set about designing packaging and stickers which add value to every purchase, and provide an element of ‘delight’ to the experience of these important policies.
- Concept Creation
- Merchandise Design
- Brand Packaging
The event of receiving, unboxing, and getting to explore their order uplifted the customer experience.
Being responsible in our consumption of goods should take precedence over the prettiness of packaging, but there’s no reason why the two can’t be mutually exclusive. Products are able to have an entirely ethical lifecycle, without any compromise on experience, and we at Brew are privileged to have been able to play a part in that through our work with Marvels From The World.