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Lawrence House
5 St Andrews Hill
Norwich
NR2 1AD

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Brew Digital

Lawrence House
5 St Andrews Hill
Norwich
NR2 1AD

01603 343301




    Preferred Contact Method


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    SEO Marketing Manager

    Location: Remote
    Hours: Full time, please send your CV to jbarber@brewdigital.uk

    Working at Brew

    We are not your average team. We like to play to both strengths and passions, ensuring that everyone has the chance to create work that they love and can be confident in the value they are adding. Projects range in size and scope from creating a social banner to building an entire website. We actively avoid rolling out the same solutions, again and again, preferring to look for every opportunity to innovate. This means that we need to be highly collaborative to make sure we leverage the best creative ideas. As you can imagine, maintaining a high level of expertise across strategy, design, development, excellence, and accountability requires a team that fully embraces working together. This is why our culture is so important to us - it defines our approach to everything and is the reason our clients keep coming back to us.

    Job Purpose Summary

    The SEO manager role will support the growth of the Adaptavist Group’s digital marketing agency by leading and managing our overall organic innovation strategy across existing and new accounts. Reporting directly to the digital team lead, this newly created position will aim at making onsite and offsite recommendations to the business along with researching, analysing, optimising and reporting on key SEO activities

    Key responsibilities and accountabilities

    Duties include, but are not limited to:
    • Establishing best SEO practices within the Adaptavist Group (including SEO for videos)
    • Overseeing off-page optimisation projects, organic campaign execution and evaluation
    • Guiding internal teams through advanced keyword research and content planning
    • Recommending fixes for technical SEO issues to existing and new accounts, along with optimising and implementing technical upgrades for our internal website, blog and content campaigns
    • Reporting on aspects of SEO such as traffic and rankings growth by generating SEO reports factoring success against KPIs
    • Running in-depth site audits using leading tools and methodologies (e.g. crawl stat reviews, page speed and core web vitals review etc.)
    • Carrying out  training and masterclasses for internal purposes
    • Working with the digital team lead to assist in new business efforts/sales pitches
    • Staying on top of new and emerging industry trends, technologies, and platform advancements

    Person Specification

    Role-specific skills, knowledge and experience

    Essential

    • At least 4 years of experience in digital marketing (B2B or B2C)
    • Proven track record in delivering SEO growth
    • Familiarity with relevant SEO tools (e.g. Conductor٫ Screaming Frog٫ MOZ, SEMrush) and web analytics tools (e.g. Google Analytics٫ Google Search Console, WebTrends)
    • Deep knowledge of search engine algorithms to determine and influence the ranking behaviour of crawlers
    • Ability to manage a wide range of stakeholders
    • Excellent organisational, prioritisation, presentation and interpersonal skills

    Desirable

    • Knowledge of CRO best practices
    • An agile and iterative approach
    • Experience within a fast-paced, fast-growth Tech start-up environment
    • Self-starting, strongly ambitious, and tenacious: willing to go the extra mile
    Brew Digital
    Lawrence House
    5 St Andrews Hill
    Norwich
    NR2 1AD
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