The brief
Innovative food company Froghop wanted to grow their business to include pet food development. This is how Doghop was born. Doghop wanted to launch the company and create a solid foundation for the company to grow from.
Our approach
We began with a Decision Sprint, evaluating the potential business threats that the new business might encounter.
The results
'The Decision Sprint was a great way to put in place a sensible starting action plan to market and resource a new division while running the parent company. Doghop is emerging now as a brand, and we see this as a great way to grow the business further. Thank you, Brew Digital team!'
Through the Decision Sprint, we invented practical solutions, taking advantage of Doghop's market position. By working this way, we ensured that the bespoke needs of the company were met. We created a confident approach, with a clear action plan that limited risk to Froghop’s current business. Due to our successes here, we also created a logo for Doghop.
