Innovative food company Froghop wanted to grow their business to include pet food development. This is how Doghop was born. Doghop wanted to launch the company and create a solid foundation for the company to grow from.
We began with a Decision Sprint, evaluating the potential business threats that the new business might encounter.
Through the Decision Sprint, we invented practical solutions, taking advantage of Doghop's market position. By working this way, we ensured that the bespoke needs of the company were met. We created a confident approach, with a clear action plan that limited risk to Froghop’s current business. Due to our successes here, we also created a logo for Doghop.