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Resource Hub

Whether you're in digital marketing, design, web development, or strategy and growth, our resource hub is your essential toolkit to enhance your digital strategy.

Sign up for a Content Workshop

Workshop

Sign up for a Content Workshop

Join our workshop team as they support you in mapping out content that can influence, educate, and entertain your audience. You’ll pick one of your key audiences and our digital marketing experts and facilitators will work with you to identify what content will work at various stages of your customer's journey.

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Sign up for a Discovery Workshop

Workshop

Sign up for a Discovery Workshop

Book a free discovery session with our Brew Digital digital marketing experts to uncover what makes your brand great. We’ll facilitate a discussion around your brand identity, customer profiles, and pain points to understand what makes your brand great and identify some areas that we can.

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The marketing lessons you can take from England's Euro 2024 performance

Article

The marketing lessons you can take from England's Euro 2024 performance

July 17th, 2024

Football meets marketing! Find out how the lessons from the pitch can help you score big in your marketing strategy.

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Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now

Podcast

Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now

July 10th, 2024

Is the absence of Olympic advertising due to other big sporting events taking the spotlight, or are we simply no longer the target audience? Also, what adverts are you loving right now?

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A marketer's assessment of the 2024 UK General Election

Article

A marketer's assessment of the 2024 UK General Election

July 1st, 2024

General elections are in some ways the ultimate advertising campaign, so we decided to scrutinise the campaign for marketing lessons.

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My work experience week with the Digital Marketing team at Brew Digital

Blog

My work experience week with the Digital Marketing team at Brew Digital

July 1st, 2024

Phoebe reflects on a week of learning at Brew Digital.

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Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now

Podcast

The power of good content marketing, and reporting your environmental impact

June 26th, 2024

In this episode of Marketers of the Universe, we are looking at whether content marketing is worth the time, and asking whether it's better to be more or less transparent about your environmental credentials.

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Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now

Podcast

Unpacking the Google SEO leaks, and effective crisis communication

June 13th, 2024

In this episode of Marketers of the Universe, we are looking at the drama surrounding the Google SEO leak, and, in a bout of serendipity, we're also talking about crisis management.

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The future of search is AI, but who will really benefit from it?

Blog

The future of search is AI, but who will really benefit from it?

June 12th, 2024

Is AI-powered search the great unlock people promise, or do the economics ensure that the platforms are the only real winners?

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Meet Ciaran O'Neill, Account Manager at Brew Digital

Blog

Meet Ciaran O'Neill, Account Manager at Brew Digital

June 4th, 2024

Ciaran O’Neill, Account Manager at Brew Digital, shares insights about his dynamic role, the importance of client partnerships, and his passion for projects that make a positive impact.

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Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now

Podcast

Mastering digital etiquette across generations and Performance Max: Marketer's dream or data dilemma?

May 29th, 2024

Today we ask two important questions: Are Gen Z lazy, and is Performance Max actually rubbish?

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How to make your marketing more accessible

Article

How to make your marketing more accessible

May 15th, 2024

Frequently, accessibility means aiding individuals in understanding or interacting with content, and ensuring they are not at a disadvantage or have less of an understanding due to a disability.

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Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now

Podcast

Mental health awareness week, and accessibility in marketing

May 15th, 2024

In this month's podcast, we discuss Dove's 'The Code' campaign, the role of mental health in marketing, and delve into marketing accessibility.

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How to create a brief for a digital agency

Article

How to create a brief for a digital agency

May 7th, 2024

A detailed, clear, and concise brief will ensure that you and your agency are on the same wavelength from the start, and increases the likelihood that your campaign will deliver the returns you want.

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Image of Sarah Tennant

Blog

Meet Sarah Tennant, Co-Creative Director at Brew Digital

May 1st, 2024

Meet the Canadian creative powerhouse that is Sarah Tennant, who loves nothing more than solving client problems, pilates, and interior design!

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Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now

Podcast

Google’s March 2024 Core Update, and are things trending up for TikTok?

May 1st, 2024

We're looking at Google's new attitude towards AI generated content, and TikTok's burgeoning role as a search engine and viable marketing platform.

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Eight things that a SME should consider when getting started with digital marketing

Article

Eight things that a SME should consider when getting started with digital marketing

April 29th, 2024

Explore key steps for SMEs initiating digital marketing: understanding offerings, customer analysis, competitor insight, value proposition, and strategic planning

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Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now

Podcast

Back to basics: Simplifying your marketing plan and re-emphasising face-to-face networking

April 17th, 2024

We’re taking things back to basics as the marketers look at the fundamentals of your marketing strategy, and discuss how Covid-19 has impacted face-to-face interactions, four years on.

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Do you really need to spend time making your landing pages better?

Article

Do you really need to spend time making your landing pages better?

April 15th, 2024

The landing page is a crucial part of the customer journey, and could be the difference between a conversion and someone bouncing off your site.

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Everything marketers need to know about the possible TikTok ‘ban’ in the USA

Article

Everything marketers need to know about the possible TikTok ‘ban’ in the USA

April 15th, 2024

Is TikTok about to be banned in the USA? It's complicated.

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How to make reporting more valuable

Article

How to make reporting more valuable

April 15th, 2024

Nobody wants to pull dozens of different data streams together, get everything into a consistent and readable format, only to send it off and have no idea if anyone’s reading it?

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Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now

Podcast

Exploring developer-marketer collaborations, and the Cadbury 200 campaign

April 3rd, 2024

We discuss synergy between marketing and tech teams for campaign success and celebrate a British chocolate brand's 200th anniversary.

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Some of the best alternatives to Google Analytics 4

Article

Some of the best alternatives to Google Analytics 4

March 28th, 2024

Google Analytics 4 may be the default for the industry, but it's not your only option. We've pulled together some of the best alternatives for those who want less big tech in their life.

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Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now

Podcast

Beyond AI: Unravelling top marketing trends and the timeliness vs. quality conundrum

March 20th, 2024

Join us as we (try to) avoid talking about AI, and discuss whether it's better to get a campaign out quickly and iterate, or delay and perfect it.

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How to create a scope of work document

Article

How to create a scope of work document

March 13th, 2024

A solid Scope of Work (SOW) document is key to success. It aligns teams, clarifies objectives, and sets the stage for seamless execution.

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Living up to our values: putting humans at the forefront of everything we do

Blog

Living up to our values: putting humans at the forefront of everything we do

March 5th, 2024

We believe in putting people first. It’s one of our core values, and that ethos of cherishing the joy in working with people to build something amazing is right at the heart of everything we do.

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Don't rely on quantitative metrics alone when reviewing marketing performance

Article

Don't rely on quantitative metrics alone when reviewing marketing performance

February 26th, 2024

Integrating qualitative metrics into your marketing performance reviews helps you to understand how your audience values your brand.

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Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now

Podcast

Marketers of the Universe: February 2024

February 14th, 2024

Common pitfalls with digital marketing, the death of the cookie, boring data, and remote working.

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Finding the perfect match: Our approach to hiring and fostering team success

Blog

Finding the perfect match: Our approach to hiring and fostering team success

February 13th, 2024

Emphasising soft skills, we nurture a team dynamic that allows for personal growth and harmony in the workplace.

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Marketers of the universe illustration

Podcast

Marketers of the Universe: January 2024

January 19th, 2024

What to do when launching a website, January blues, and the ins and outs of marketing in 2024

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Brew Digital: Our year in numbers

Blog

Brew Digital: Our year in numbers

December 20th, 2023

2023 has been a big year for Brew Digital. Our team has grown to 50 employees, allowing us to do more than ever before.

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How to choose the right marketing channel for your campaign

Article

How to choose the right marketing channel for your campaign

December 19th, 2023

Different objectives will have different strategies, and will talk to slightly different audiences. We’ll break down what we know to be the five most common marketing objectives.

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Elevate customer engagement through personalised content marketing illustration

Article

Elevate customer engagement through personalised content marketing

December 5th, 2023

Content marketing can be as simple as just producing blogs, resources or even mailouts that provide valuable insights to the audience, but you can elevate that even further through personalisation.

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Micro and Macro Influencers illustration

Article

Micro and Macro Influencers: What's the Difference and Why Should You Care?

December 5th, 2023

So now you know what an influencer is, the types of influencers available, and more specifically the difference between micro influencers and macro-influencers, how do you go about choosing who to work with?

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November - How SaaS Product Managers can level up their email campaign illustration

Article

How SaaS Product Managers can level up their email campaign?

December 5th, 2023

We’ve compiled a list of tips to help you make the most of your email campaigns, reaching new customers and helping you delight existing ones.

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The beauty of repurposing content illustration

Article

The beauty of repurposing content: turning your single piece of content into loads of little ones

December 5th, 2023

You’ve spent time creating a content plan, and your team are smashing it out of the park with a well-oiled production cycle. But are you really leveraging the content to its full potential?

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Marketers of the universe illustration

Podcast

Marketers of the Universe: December 2023

December 5th, 2023

The not-Christmas Christmas special

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Data Warehouse v Data Lake illustration

Article

Data Warehouse v Data Lake: what are they and how can you collect data more intelligent

December 4th, 2023

Data is crucial for all elements of your business, but collecting it is only half the story. How you store your data will significantly impact its utility.

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Eight tips for effectively repurposing content illustration - green

Article

Eight tips for effectively repurposing content

December 4th, 2023

Having read about the benefits of repurposing your content you’re now ready to give it a go, but where do you start?

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Essential v desirable: nailing the foundations of your marketing campaigns illustration

Article

Essential v desirable: nailing the foundations of your marketing campaigns

December 4th, 2023

We all dream of being a marketing master, able to make iconic campaigns each and every time. And while we know that you are more than capable of it, we believe it’s always better to walk before you run.

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How to build an enduring brand illustration

Article

How to build an enduring brand

December 4th, 2023

Your brand is your identity. It conveys your values, your value, and is represented through every interaction customers will have with you. Getting it right is essential.

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Facebook Ads campaign template spreadsheet

Template

Facebook Ads campaign template spreadsheet

November 28th, 2023

There’s a misconception that Facebook (or Meta) Ads are less valuable to B2B companies, and can get overlooked. Yes, the targeting is limited for B2B – especially when compared to Linkedin. Yes, not as many people are using it as they used to. But no, it is not a platform to ignore.

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Google Ads Discovery campaign template spreadsheet

Template

Google Ads Discovery campaign template spreadsheet

November 28th, 2023

Google Ads Discovery is one of Google’s newer additions to its advertising arsenal. In some ways it’s similar to the Google Display Network, but in other ways it is totally different. Our Google Ads Discovery campaign template spreadsheet helps you make the most effective discovery ads without all the hassle.

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Google Ads Performance Max campaign template spreadsheet

Template

Google Ads Performance Max campaign template spreadsheet

November 28th, 2023

Performance Max is Google’s most recent campaign type. It is a kind of do-it-all black box solution that makes running ads across all the different campaign types as easy as possible. For busy marketers it is a great way of ensuring maximum coverage for minimum effort.

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Google Ads Responsive Display campaign template spreadsheet

Template

Google Ads Responsive Display campaign template spreadsheet

November 28th, 2023

Google’s display network is one of the most effective ways to get in front of your audience. It can be challenging to get your customer to take action, but it is a great platform for building your brand and reinforcing your message to your remarketing audiences.

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LinkedIn Ads campaign template spreadsheet

Template

LinkedIn Ads campaign template spreadsheet

November 28th, 2023

Linkedin is one of the most important advertising channels if you are working in B2B. Our campaign template spreadsheet gives you the tools to plan your campaigns in the most effective way.

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Google Ads Search campaign template spreadsheet

Template

Google Ads Search campaign template spreadsheet

November 28th, 2023

Google Ads Search campaigns are often the backbone of your paid strategy. They can also be incredibly challenging, especially if you don't spend a lot of your time on the Google Ads platform.

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Google Ads Video campaign template spreadsheet

Template

Google Ads Video campaign template spreadsheet

November 27th, 2023

Planning a Google Ads video campaign can be challenging, especially if you’re not a paid media specialist. Even more so if you have to juggle paid media campaigns alongside every other channel.

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Meet Mark Bundle, Senior Email Marketing Manager at Brew Digital

Blog

Meet Mark Bundle, Senior Email Marketing Manager at Brew Digital

November 23rd, 2023

Email maestro Mark Bundle talks about his role at Brew Digital, the changes he's seen in the industry, and things about email marketing that might surprise you!

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Taking The Adaptavist Group’s brand to new heights with designer Hazel Thacker

Blog

Taking The Adaptavist Group’s brand to new heights with designer Hazel Thacker

November 9th, 2023

Find out how we designed new branding for The Adaptavist Group that conveyed "human connection, expertise, and positivity".

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Marketers of the universe illustration

Podcast

Marketers of the Universe: November 2023

November 7th, 2023

Using your data to tell a story, building high-performing digital marketing teams, and why MQL funnels suck

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Meet Rich Harper, Head of Digital Marketing at Brew Digital

Blog

Meet Rich Harper, Head of Digital Marketing at Brew Digital

October 31st, 2023

Meet the man behind the Digital Marketing team at Brew Digital, who are ready and eager to take your campaigns to the next level.

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5 things that scare a digital marketer

Blog

5 things that scare a digital marketer

October 24th, 2023

We asked around to see what brings the digital marketing team out in a cold sweat, and the scenarios that lurk in the recesses of their minds to keep them up at night.

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Marketers of the universe illustration

Podcast

Marketers of the Universe: October 2023

October 10th, 2023

Your marketing isn’t for you, the power of nostalgia, and is reporting even worth it?

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Marketers of the universe illustration

Podcast

Marketers of the Universe: September 2023

September 12th, 2023

Streaming fatigue, repurposing content, and why does everyone hate GA4?

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Marketers of the universe illustration

Podcast

Marketers of the Universe: August 2023

August 15th, 2023

#LionessesDownUnder, marketing must-haves, and yes, it was good-bye to Twitter

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Why does having a Project Manager make my life easier?

Blog

Why does having a Project Manager make my life easier?

July 28th, 2023

Bringing in a Project Manager can be a great addition to your team. And bringing in a Brew Digital Project Manager…? Well, that can lead to something truly special.

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Project Managing a Monorepo

Blog

Project Managing a Monorepo

July 26th, 2023

Project Managing a Monorepo; be a radiator, not a drain. Wise words from our senior Project Manager

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A-Z of digital marketing (aka a helpful guide) part 2

Blog

A-Z of digital marketing (aka a helpful guide) part 2

July 19th, 2023

A helpful guide to Digital Marketing part 2. The essential follow-up for everything you need to know Digital Marketing-wise.

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Thriving Across Continents: The Power of Intercontinental Teams

Blog

Thriving Across Continents: The Power of Intercontinental Teams

July 18th, 2023

As a company that spans multiple continents, we often get asked what it’s like to have teams across borders and time-zones that work so closely day-to-day. Find out why we embrace it.

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A-Z of digital marketing (aka a helpful guide) part 1

Blog

A-Z of digital marketing (aka a helpful guide) part 1

July 17th, 2023

A helpful guide to Digital Marketing part 1. For those with questions, are curious or need help with their Digital Marketing.

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Marketers of the universe illustration

Podcast

Marketers of the Universe: July 2023

July 11th, 2023

Barbie, audience tracking, and is this good-bye to Twitter?

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Meet Debbie Gacutan, Social Media and Community Manager at Brew Digital

Blog

Meet Debbie Gacutan, Social Media and Community Manager at Brew Digital

July 6th, 2023

Why social media is a serious marketing channel to fill the funnel, nurture leads and build brand love. A must for brand perception to connect with your audience.

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Why Web Development is emotional work

Blog

Why Web Development is emotional work

June 27th, 2023

Two Brew Digital web developers talk about how the design and technical teams link up, and how to ‘let it go….’

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The creative process at Brew Digital

Blog

The creative process at Brew Digital

June 26th, 2023

In the realm of design, the creative process has always been the cornerstone of artistic endeavours. At Brew Digital, we recognise the power of this creative journey...

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AI will empower a new generation of creatives...

Blog

AI will empower a new generation of creatives...

June 20th, 2023

Although not new technology, the short term importance is overstated while everybody gets caught up in the hype, while the long-term impact is often underestimated.

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The story of embracing a monorepo for Web Development

Blog

The story of embracing a monorepo for Web Development

June 20th, 2023

How using a monorepo has transformed how our web dev team approach the build and maintenance of a family of websites

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Blog; 20th years of Wordpress

Blog

20 years of WordPress: Why you might consider WordPress over a bespoke website

May 24th, 2023

WordPress is a powerful CMS that's in active development by a dedicated community. You can tailor a lot of the features to your own needs. There’s definitely benefits to a WordPress installation.

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5 top tips for becoming a project managing master

Blog

5 top tips for becoming a project managing master

May 23rd, 2023

Effective project management; support your client to identify outcomes, establish a clear brief, timeline for deliverables, overseeing a team - there's a lot to juggle as a Project Manager.

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Supporting The Adaptavist Group at Atlassian Team 23

Blog

Supporting The Adaptavist Group at Atlassian Team 23

May 23rd, 2023

The annual Atlassian Team conference took place in Las Vegas in April. The Adaptavist Group (TAG) were there in style, presenting 11 brands. This is how Brew Digital supported them.

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blog; who are Brew Digital? a koaleon

Blog

Who are Brew Digital?

May 23rd, 2023

Meet the team of web designers, web developers, business strategists and digital marketers that makes Brew Digital such an exquisite full service digital agency.

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retrospectives illustration with smileys

Blog

How our Project Managers learn from each project

May 10th, 2023

How our Project Managers learn from each project. Welcome to Retrospectives...reviewing a project in order to learn for the next one.

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Illustration of colourful mountains with a lady running on a path leading to a lightbulb

Blog

6 Tips to help product managers innovate

May 1st, 2023

Product Managers are always looking for new ways to delight customers. The innovation process can be arduous, hard work and doesn't guarantee success (but you will gain valuable learnings).

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scriptrunner blog

Blog

Rebranding ScriptRunner

April 5th, 2023

ScriptRunner has recently undergone a brand metamorphosis. Jess and Lou chatted about this transition, how Brew Digital enabled it, and why this is only the start of the journey.

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Redblaze blog;  Enjoying their ROI with Brew Digital

Blog

Redblaze; Enjoying their ROI with Brew Digital

April 5th, 2023

Redblaze is an incentive and performance improvement agency. They had a specific business challenge, in which the Digital Marketing team did more than just rise to...

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front end developers looking at screen

Blog

5 great resources for front-end development

January 9th, 2023

5 great resources all front-end developers need, to help solve accessibility, compatibility and programming problems.

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Expansion to Canada illustration

Blog

Brew Digital’s exciting expansion into North America

December 7th, 2022

Digital agency Brew Digital continues growth by expanding into North America with the acquisition of Toronto-based Niche Studios. Read our blog now.

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illlustration of a colour palette

Blog

Evolving a colour palette - Colour Palette 2.0

October 19th, 2022

Our parent company has a strong visual brand, and the core of that brand is its bold orange logo. For many years, they had a very simple brand colour palette consisting of five basic colours.

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how to scare a social media manager

Blog

How to scare a social media manager

October 13th, 2022

Managing a client relationship takes great communication skills. We’re also all familiar with the saying, ‘There are no silly questions.’

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Colourful illustration representing the process of reviewing creative work

Blog

How to review design work if you're not a creative

October 5th, 2022

Reviewing design work can be difficult. The worse outcome is the effectiveness of the design is diluted - taking it from brilliant to bland. This is our guide to getting a great design.

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