Gravity Works specialises in agile transformation. It was initially a small, individualistic company with a loose and playful graphic identity. The Adaptavist Group acquired Gravity Works with a plan for growth. They wanted to develop their brand identity to better communicate the professionalism and experience Gravity Works offers.
We began by looking at every Gravity Works brand asset, from the website to presentation decks, and social media to apparel. We held a brand workshop to understand the essence of the brand. Our design team then reprofiled and reimagined these assets with more coherence, whilst still keeping them within the Gravity Works world. We evolved Gravity Works’ brand identity without losing what makes it unique.
The new brand was unveiled to a great reception, both from Gravity Works and The Adaptavist Group, their new parent company. Since this project, Brew Digital has also developed additional Gravity Works brand elements, including merchandise and web design.