The brief
ScriptRunner approached Brew Digital to help them extricate themselves from a larger entity’s website by creating a unique visual brand for it and building a new website that reflects that brand ethos – simultaneously.
Our approach
We wanted to ensure that ScriptRunner was live as soon as possible, so we structured the project in a way that meant building a new website, CMS and brand could happen concurrently.
We spent a day together talking about the objectives of the project, the ideal user journey, and what the key content types were. This was amalgamated into a technical requirement document split into three phases, with each phase detailing ‘must haves’ and ‘nice to have’. It was also an opportunity to really push ScriptRunner into challenging their own assumptions about their brand, and really think about what they wanted ScriptRunner to represent.
“It [was so] collaborative and it felt like a shared project rather than us dropping a list of requirements into a void, which with some agencies can be the case… Brew Digital felt like an extension to our team.”
While ScriptRunner was running customer research to formulate their brand identity, Brew Digital began the work of building the website. Using everything we had ideated on together, we created an unbranded wireframe website that showcased industry best practices. A key objective was creating a tagging system that would scale as the website grew, as ScriptRunner were still launching other products alongside this work. We worked with their team to ensure the CMS met their needs and would grow alongside them.
“One thing that came out was our business continuing to evolve whilst we were working on the project…the Brew Digital team were invaluable in helping us figure that out.”
Once the brand research had been shaped up by ScriptRunner, we took the results and created a visual identity that really told the story of what made SciptRunner special. That branding flair was then added to the wireframe. We even had time to pull in some of their ‘nice to have’ features forward into the launch!
