The brief

Sid and Nancy - The Cooking Academy is a monthly subscription service. They offer activity and recipe boxes to engage and educate children by gamifying healthy cooking. They needed fresh and dynamic packaging material and illustrations, building on their existing assets.

Our approach

When designing the packaging, we optimised the contents already within the box. We refined the layout to be visually appealing to children by adding easy-to-read illustrations. We created a stack of plug-and-play illustrations from which the client could choose, expanding the scope of what the client already had and building on different food themes.

The results

With our illustrations, Sid and Nancy can create unique packaging material for each month of their subscription service. Our assets provide a more engaging product and improved customer retention.