Helping The Marketing Society gain agreement from senior stakeholders on how to improve their landing page, in order to increase member signup and retention.
The Marketing Society is a member-only global networking and education association. Their mission is to be the leading global community of the world’s smartest marketers. They approached Brew Digital for help with improving their member signup and retention. They needed decisions to be made quickly but were struggling to get agreement between senior stakeholders.
We brought all the key stakeholders together to facilitate a [decision sprint]. These guided workshops are perfect for getting teams to actionable solutions quickly, and are dynamic and inclusive by design. The decision sprint is really helpful in breaking down the core objective or challenge that needs to be solved, so the rest of the workshop can be spent assessing approaches. Everybody was able to input their thoughts and opinions, and together looked at the extremes of success and failure. Thoughts were grouped together, removing duplicates and erroneous ones, and then everybody had to agree on what was left.