The brief
The Marketing Society wanted to re-evaluate and improve the members' section on their website. The goal was to improve new member signup and retention, so Brew Digital focussed on creating testable prototypes with a quick turnaround whilst maintaining stakeholder unity.
Our approach
Using Decision Sprints allowed Brew Digital to learn the precise needs of The Marketing Society from all stakeholders. The design and development teams then put together real solutions that could be experienced and tested before being built onto the existing site.
The results
Within six weeks of implementation, The Marketing Society experienced a 300% increase in new members compared to the same time frame in the previous year.
'Fast, fabulous and transformative. We had a new prototype in a couple of iterations and once implemented, it gave us a three-fold increase in new members!'
