Digital Strategy
We love spontaneous fun as much as anyone, but some things really are better when planned – and your digital marketing strategy is definitely one of them.
Having a plan is planning for success
The digital marketing strategy serves as the roadmap for your digital marketing goals, aligning them with your overall business objectives. The strategy should outline your values, audience, goals, the competitive landscape, contextual business landscape, KPIs and user journey. It truly serves as the compendium of your business: what you do, who you do it for, and what your campaigns are working towards.
Can you have success without a digital strategy? Of course. However, having a quality strategy can help ensure everyone is working towards a common growth goal. Additionally, it allows you to map out paths to success and adapt as your business and the world around it change.
But a digital strategy is only useful if it's used as the living document it is. Don't spend time creating it and then never refer to it again. Your whole team should be using it to inform business-critical decisions, and to gain insights into your product and customers, providing focus for effective and efficient messaging.
We can help you create a digital strategy that steers your teams in the right direction and inspires and excites them to approach their work in innovative ways.
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How we work
Discovery
We ensure that we're well positioned to make long-term recommendations. Our approach includes conducting strategy workshops, performing data and competitor analysis, undertaking stakeholder and customer research, and carrying out technical audits. Once we've gathered all the necessary findings, we begin formulating a comprehensive digital strategy. This strategy takes into account our client's core issues and objectives.
Build
Our focus is on creating manageable milestones across a 30, 60, 90-day plan. We take our learnings from the discovery phase and incorporate them into our marketing plan. Specifically, we concentrate on attracting new customers, engaging more customers, and retaining more customers.
Deliver
We will work in partnership with you and alongside your internal marketing team to execute the marketing plan. Our approach includes using a live reporting dashboard, scheduling monthly or weekly check-in/reporting calls, performing campaign optimisation, and managing the budget.
Grow
Our focus is always on you and your objectives, whether that involves growing your business or helping you expand your team. We achieve this through ongoing training and workshops, campaign planning, as well as providing continuous optimisation and support.
What we offer
Our packages
Channel
From £1500 / monthly*
- Single channel support of PPC, SEO, Social, Content Creation or Email & CRM.
- Discovery Workshop and Onboarding.
- Tactic Execution.
- Strategic Support.
- Monthly Reporting & Analytics.
- Experienced channel experts in SEO, PPC, Email, CRM and Social Media.
Flex
From £2500 / monthly*
- Any combination of services depending on your needs including: PPC, SEO, Social, Content Creation, Email & CRM.
- Discovery Workshops and Onboarding.
- Tactic Execution.
- Strategic Support.
- Monthly Reporting & Analytics.
- Experienced channel experts in SEO, PPC, Email, CRM and Social Media.
Growth
From £6500 / monthly*
- Full channel support across PPC, SEO, Social, Content Creation, Email & CRM.
- Discovery Workshop and Onboarding.
- Tactic Execution.
- Digital Strategy.
- Budget Management.
- Audience Profiling.
- Full Marketing Plan.
- Growth Audit.
- Monthly Reporting & Analytics.
- Experienced channel experts in SEO, PPC, Email, CRM and Social Media.
* Monthly costs do not include ad budget
How we helped Red Blaze generate £250k of new business revenue through digital marketing
Supporting Red Blaze to increase and diversify business leads in new segments through digital marketing
Get a review of your website and digital marketing, analysed by actual marketing experts, not AI
Digital strategy FAQs
Did you know?
93%
of overall marketing budgets get put towards digital marketing channels.
61%
Of marketers prioritise SEO in their strategy to enhance organic growth
$786B
The global digital advertising and marketing market for 2024 is estimated at $667 billion and is projected to reach $786.2 billion by 2026