What’s your name and role at Brew Digital?
My name is Debbie Gacutan-Jardim De Oliveira, I am the Social Media Manager at Brew Digital, I focus mainly on The Adaptavist Group.
What does a typical day look like for you?
I don’t think there’s ever a typical day for a Social Media Manager as things are always moving and you always need to be on top of things. But if I plot out my day it consists of:
1. Housekeeping - making sure that emails/tickets are answered, looking at our channels, and following up on comments/DMs/conversations.
2. Catching up on projects and requests.
3. Team calls.
Bonus: putting out fires - thankfully, we don’t have a lot of these!
What’s your favourite part of the job?
I love being able to take ownership of my role; to decide where our social media is going, what opportunities we should take advantage of, who we should collaborate with, what trends do we test for our channel and more. The freedom to be able to design what my role means is what I love.
What are the bits that are most challenging?
Serving fresh content to our audience, the pressure of superficial KPIs, and the ever-evolving algorithms of the social platforms.
I also find it challenging (but also rewarding) to rally different teams or people behind social. There are still some reservations about how effective social media is as a marketing channel, and some people are apprehensive about engaging with it. It’s challenging because your first community is the people you work with, but at the same time it's rewarding because it's another opportunity to hold conversations about the power of social media.
Why did you first decide to get into social media management?
Honestly, I fell into this role. In a previous business I was in sales and our Head of Marketing at that time felt the need to bring our social media to the next level. Interestingly enough, I was very into my social media game (frustrated instagram influencer here!) and I was successfully using social media as a tool to close leads. The opportunity came up and I stepped into the role.
What changes in the industry have you seen since you started?
I find that social media right now is seen as a serious marketing channel. More experts in the industry are even pointing to it to fill the funnel, nurture leads, build brand love, and more. When I started in this industry, social media felt like a “nice to have” and now it’s a must. The power that it holds for brands nowadays, good and bad, is incredible. In a time where branding and perception is so crucial, social media plays such an important role in connecting with your audience and sharing a more authentic voice/experience.