1. Click Download the template
2. Edit to your heart's content and start planning your Google Ads discovery campaign
Because Google Discovery has its very own ad sizes, our Ad Specs tab gives you an overview of all of the creatives that you’ll need to run a successful campaign. Send these specs over to your designer when they're starting to design for Google discovery.
This is where the main copy for your ads lives. Similarly to Responsive Search Ads, Responsive Discovery Ads use a mixture of headlines and descriptions to create ad copy that is optimised to your audience. Make sure that your headlines and descriptions make sense together.
Carousel ads are similar to those that you may see across some of the social platforms. Just like Meta or LinkedIn, you have the option to create up to 10 cards with different images and copy. Our Carousel(s) tab allows you to plan your carousel ad clearly and simply.
Performance Max is Google’s most recent campaign type. It is a kind of do-it-all black box solution that makes running ads across all the different campaign types as easy as possible. For busy marketers it is a great way of ensuring maximum coverage for minimum effort.
Google Ads Search campaigns are often the backbone of your paid strategy. They can also be incredibly challenging, especially if you don't spend a lot of your time on the Google Ads platform.