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Google Ads Search campaign template spreadsheet

Google Ads Search campaigns are often the backbone of your paid strategy. They can also be incredibly challenging, especially if you don't spend a lot of your time on the Google Ads platform.

Our selection of Google Ads template spreadsheets helps you plan your campaigns in detail; they'll save you hours of time that could be better spent elsewhere. We've got you covered on everything from creative specifications and ad groups, to negative keywords, site links and callouts.

Do you know what the best thing is? You can bulk upload them directly into Google Ads from our Google Sheets template without having to use Google Ads editor.

1. Click Download the template 

2. Edit to your heart's content and start planning your Google Ads search campaigns

Google Sheet Tabs - What they do

Keyword Research 

Keyword Research is the beating heart of your search campaign. We group keywords together by themes when we plan campaigns so that we can ensure the landing pages are personalised to what our audience are searching for. Remember, the better you can answer your audience's search queries, the more likely they are to remember you. 


We know that search can be an intimidating place, so we like to link back to the source material as often as we can. We use these templates too so it’s nice to be able to check back every now and then for a refresher. 

Ad copy

Responsive Search Ads (RSA) are now the default for Google Ads search so we have set out our template to make things easy. RSAs use a combination of 3-15 headlines and 4 descriptions to create an ad that Google thinks will perform best for each audience member. Make sure your headlines and descriptions make sense together as they’ll be optimised as your campaign runs. 


Negative keywords give you the opportunity to tell Google what keywords you don’t want your advert to show up on. It gives you more control over where your ad campaigns show up and allows you to exclude terms that may indicate the audience member is not ready to take the action you want them to. 


Extensions are all the extras that Google offers to go alongside your search ads; this includes Sitelinks, Callouts, Snippets and images. Extensions are a great way for your ad to take up more real estate on the Google search results pages. And at no extra cost it’s a no brainer to make sure they are optimised. 

Google Ads Search campaign template spreadsheet

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