Resource Hub

Google Demand Gen replaces Discovery Ads. Learn what these campaigns are, their new features like video ads and lookalike targeting, and how to use them.

Learn how to create a detailed B2B buyer persona. Our guide explains how to use research and data to understand your ideal customer and improve your marketing.

Only 5% of your buyers are in-market now. The 95-5 rule shows why B2B marketers must balance demand capture with brand building to win future customers.

Ranking #1 is no longer the goal. Discover how to get your B2B content cited by Google's AI search with our expert guide to technical SEO and topical authority.

To build authority, B2B brands must share expertise in memorable ways. Learn from leaders like Ahrefs & Drift who use data, education, and tools to generate demand.

From targeted email campaigns and LinkedIn lead generation to ABM and SEO, successful B2B marketing requires a tailored approach. Our guide helps you master each channel for maximum impact.

Struggling with poor-quality leads from gated content? Learn how to capture valuable audience insights and build trust with effective, gate-free strategies.

Mark Bundle, senior email marketing manager with The Adaptavist Group, reveals why email remains the "wise grandpa of marketing".

Discover how data analytics enhances B2B digital marketing strategies by providing insights, enabling segmentation, optimising campaigns, and measuring ROI effectively.