Article
How to make your marketing more accessible
May 15th, 2024
Frequently, accessibility means aiding individuals in understanding or interacting with content, and ensuring they are not at a disadvantage or have less of an understanding due to a disability.
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Podcast
Mental health awareness week, and accessibility in marketing
May 15th, 2024
In this month's podcast, we discuss Dove's 'The Code' campaign, the role of mental health in marketing, and delve into marketing accessibility.
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Article
How to create a brief for a digital agency
May 7th, 2024
A detailed, clear, and concise brief will ensure that you and your agency are on the same wavelength from the start, and increases the likelihood that your campaign will deliver the returns you want.
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Blog
Meet Sarah Tennant, Co-Creative Director at Brew Digital
May 1st, 2024
Meet the Canadian creative powerhouse that is Sarah Tennant, who loves nothing more than solving client problems, pilates, and interior design!
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Podcast
Google’s March 2024 Core Update, and are things trending up for TikTok?
May 1st, 2024
We're looking at Google's new attitude towards AI generated content, and TikTok's burgeoning role as a search engine and viable marketing platform.
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Article
Eight things that a SME should consider when getting started with digital marketing
April 29th, 2024
Explore key steps for SMEs initiating digital marketing: understanding offerings, customer analysis, competitor insight, value proposition, and strategic planning
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Article
What are responsive search ads (RSA)
April 29th, 2024
Responsive search ads are a highly flexible format of Ad, and they automatically adjust their content based on the search terms a user enters.
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Podcast
Back to basics: Simplifying your marketing plan and re-emphasising face-to-face networking
April 17th, 2024
We’re taking things back to basics as the marketers look at the fundamentals of your marketing strategy, and discuss how Covid-19 has impacted face-to-face interactions, four years on.
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Article
Everything marketers need to know about the possible TikTok ‘ban’ in the USA
April 15th, 2024
Is TikTok about to be banned in the USA? It's complicated.
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