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ArticleA marketer's assessment of the 2024 UK General Election
General elections are in some ways the ultimate advertising campaign, so we decided to scrutinise the campaign for marketing lessons.
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BlogMy work experience week with the Digital Marketing team at Brew Digital
Phoebe reflects on a week of learning at Brew Digital.
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BlogThe future of search is AI, but who will really benefit from it?
Is AI-powered search the great unlock people promise, or do the economics ensure that the platforms are the only real winners?
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BlogMeet Ciaran O'Neill, Account Manager at Brew Digital
Ciaran O’Neill, Account Manager at Brew Digital, shares insights about his dynamic role, the importance of client partnerships, and his passion for projects that make a positive impact.
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ArticleWhat are Google Performance Max campaigns and how to use them?
The Performance Max campaign uses Google’s machine learning abilities to reach potential customers across all of Google’s products
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ArticleHow to make your marketing more accessible
Frequently, accessibility means aiding individuals in understanding or interacting with content, and ensuring they are not at a disadvantage or have less of an understanding due to a disability.
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ArticleHow to create a brief for a digital agency
A detailed, clear, and concise brief will ensure that you and your agency are on the same wavelength from the start, and increases the likelihood that your campaign will deliver the returns you want.
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BlogMeet Sarah Tennant, Co-Creative Director at Brew Digital
Meet the Canadian creative powerhouse that is Sarah Tennant, who loves nothing more than solving client problems, pilates, and interior design!
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ArticleEight things that a SME should consider when getting started with digital marketing
Explore key steps for SMEs initiating digital marketing: understanding offerings, customer analysis, competitor insight, value proposition, and strategic planning
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