Podcast
Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now
July 10th, 2024
Is the absence of Olympic advertising due to other big sporting events taking the spotlight, or are we simply no longer the target audience? Also, what adverts are you loving right now?
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Article
A marketer's assessment of the 2024 UK General Election
July 1st, 2024
General elections are in some ways the ultimate advertising campaign, so we decided to scrutinise the campaign for marketing lessons.
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Blog
My work experience week with the Digital Marketing team at Brew Digital
July 1st, 2024
Phoebe reflects on a week of learning at Brew Digital.
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Podcast
The power of good content marketing, and reporting your environmental impact
June 26th, 2024
In this episode of Marketers of the Universe, we are looking at whether content marketing is worth the time, and asking whether it's better to be more or less transparent about your environmental credentials.
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Podcast
Unpacking the Google SEO leaks, and effective crisis communication
June 13th, 2024
In this episode of Marketers of the Universe, we are looking at the drama surrounding the Google SEO leak, and, in a bout of serendipity, we're also talking about crisis management.
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Blog
The future of search is AI, but who will really benefit from it?
June 12th, 2024
Is AI-powered search the great unlock people promise, or do the economics ensure that the platforms are the only real winners?
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Article
What are Google Performance Max campaigns and how to use them?
June 4th, 2024
The Performance Max campaign uses Google’s machine learning abilities to reach potential customers across all of Google’s products
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Blog
Meet Ciaran O'Neill, Account Manager at Brew Digital
June 4th, 2024
Ciaran O’Neill, Account Manager at Brew Digital, shares insights about his dynamic role, the importance of client partnerships, and his passion for projects that make a positive impact.
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Podcast
Mastering digital etiquette across generations and Performance Max: Marketer's dream or data dilemma?
May 29th, 2024
Today we ask two important questions: Are Gen Z lazy, and is Performance Max actually rubbish?
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