Debunking the biggest misconceptions around Confluence theming

  • Atlassian

Many companies hesitate to invest in Confluence theming because of common misconceptions about cost, complexity and necessity. These misunderstandings often prevent businesses from unlocking the full potential of their intranet. Let's break down these myths and reveal the truth behind Confluence theming.

Misconception #1: Confluence theming is expensive

One of the biggest myths is that Confluence theming requires a massive budget. While some assume only large enterprises can afford a custom theme, Brew Digital offers tiered pricing to accommodate businesses of all sizes.

  • Flexible pricing: Whether you're a start-up or a multinational company, there's a solution that fits your budget.

  • High ROI: By improving efficiency, reducing support costs and increasing adoption, theming pays for itself over time.

  • Scalable solutions: You don't need to overhaul everything at once—start with small improvements and scale as needed.

Misconception #2: Theming requires too much effort from our team

Many companies believe that implementing a custom theme will take up too much internal time and resources. The reality? Brew Digital does all the heavy lifting.

  • Minimal client involvement: Aside from initial branding inputs and approvals, the process is hands-off for your team.

  • End-to-End service: Brew Digital manages everything from discovery and design to development and implementation.

  • Quick turnaround: With a well-defined process, theming can be completed faster than most companies expect.

Misconception #3: We can build this in-house

While some companies consider handling Confluence theming internally, the reality is that an external team provides unmatched expertise, efficiency and long-term support.

  • Specialised expertise: Brew Digital's experience in UX, accessibility and branding ensures the best possible outcome.

  • Faster implementation: Internal teams may take months to execute what a dedicated theming service can deliver in weeks.

  • Ongoing support: Unlike an internal build, professional theming services include updates and maintenance to keep your Confluence instance optimised.

The truth about Confluence theming

Theming isn't just about making Confluence look better—it enhances usability, reinforces branding and drives higher engagement. Businesses that invest in theming see measurable benefits, from reduced training time to increased productivity.

Next steps

If you've been hesitating due to these misconceptions, it's time to see the real impact of Confluence theming. Let's chat.

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