A strategy everyone believes in

Marketing strategy works best when everyone understands it. We do the diagnostic work upfront, your market, your customers, your competitors, and make deliberate choices about where to focus. The output is simple enough for your whole team to get behind and specific enough to actually change what you do. Clear objectives, a positioning you're proud of and a direction everyone is pulling in the same direction on.

What good strategy looks like in practice

  • Everyone knows the direction.

    No more competing priorities or mixed messages. When the strategy is clear, the whole team moves together — and the output shows it.

  • Growth becomes predictable.

    Good months stop feeling like luck. When activity is anchored to a clear plan, you understand what's working, what isn't and what to do about it.

  • The right leads start showing up.

    When you're targeting the right market with the right message, pipeline quality improves. Less chasing, more converting.

  • You stop losing deals you should be winning.

    A clear positioning and a consistent presence means your competitors aren't filling the gap you're leaving. You show up where it matters, before the buying conversation starts.

Three people collaborating and looking at sticky notes on a glass wall in an office setting.

Companies we work with

A green pie chart divided into four segments with gray borders on a white background.
White ECMWF logo with a stylized wave design to the left of the bold capital letters "ECMWF" on a transparent background.
White and teal text on a black background reads "patient safety learning," with "safety" and a large right curly bracket in teal.
Light green text on a transparent background reads "TaylorWessing."
Gold stylized wing logo next to bold gold text reading "JETMS" on a light gray background.
Empty white background, no visible logo or design elements.
The University of Western Sydney logo with the words "University of Western Sydney" in a modern, sans-serif font.
A logo with a stylized "S" icon in aqua and blue, followed by the word "Salable" in bold white text on a dark background.
White logo with large stylized letters "UEA" and the words "University of East Anglia" written beneath. A dark cross shape overlays the middle of the "E".
Blank white square with no visible logo or design elements.
Logo with three orange circles of varying sizes connected diagonally on a white background.
White "NHS" letters in bold, uppercase font on a blue background.
Logo for The Marketing Society featuring a black square inside a green rounded square on the left, with the words "The Marketing Society" in white text on the right.

How we help you get better

How SEO, PPC, social media, and content deliver compound growth

Digital channels rarely perform at their best in isolation. Engaging an experienced B2B digital marketing agency ensures every discipline across your funnel connects to maximise total return on investment:

  • Search engine optimisation (SEO): Captures high-intent organic search demand, builds long-term domain authority, and lowers reliance on paid channels over time.

  • Pay-per-click (PPC) advertising: Delivers immediate commercial reach, captures active buyer intent across Google Search, and accelerates lead volume for your high-priority service lines.

  • Social media marketing: Nurtures long-term trust, engages professional decision-makers across LinkedIn, and builds brand authority throughout complex buying cycles.

  • Content marketing: Provides the conversion fuel across every touchpoint—translating complex product capabilities into compelling messaging, white papers, and landing pages that convert traffic into qualified sales opportunities.

Illustration of two people studying a map while digital marketing elements such as website windows, search bar, social media likes, graphs, and call-to-action buttons appear along winding paths through a park-like landscape with trees and buildings.

Our case studies

What to look for in a B2B digital marketing agency partner

Choosing a B2B digital marketing agency isn’t just about outsourcing tasks. It should feel like bringing on a collaborative partner who genuinely understands your commercial pressures and takes true ownership of your growth. When evaluating B2B digital marketing services, demand an agency partner that brings these three core commitments to the table:

  • Agile 30/60/90-day execution: Ditch rigid, multi-year plans that are never referred back to. Your business needs a flexible, sprint-based action plan that delivers fast, high-impact wins today while building long-term equity for tomorrow. 

  • Commercial accountability over vanity metrics: Traffic and clicks look fine in a presentation, but your balance sheet cares about pipeline. Look for a partner obsessed with metrics that actually drive business value—qualified pipeline value, lead-to-opportunity rates, cost per acquisition (CPA), and return on ad spend (ROAS). 

  • Complete transparency and live reporting: You should never have to guess what your budget is achieving. Insist of real-time dashboards and open, honest communication so your executive stakeholders maintain full visibility over campaign performance, channel efficiency and commercial ROI. 

Illustration of a web browser with an open door, large "AAA" text, an eye icon with overlapping colored circles, a sound icon, and a speech bubble with "CC," symbolizing digital accessibility.

Our strategy team

The people you meet in the pitch are the people who work on your account. Here's who that is.

  • An illustration of Rich Harper
  • An illustration of Haydn Woods-Williams
  • An illustration of Ciaran O'Neill

Ready to talk?

Tell us where you are and what you're trying to solve. We'll take it from there.

Illustration of a diverse crowd of people drawn with simple orange outlines on a yellow background, with one central person in purple clothing and hair standing out and holding a phone.
Baseline by Brew Digital

Not ready to get in touch yet?

Run your domain through Baseline and get an immediate picture of where your website and marketing performance sits against your key competitors. Free to use, results on screen instantly, no follow-up unless you want one.

Our packages

  • Single channel

    From £2,750 / Monthly

    Specific channel expertise and execution

    • Single channel support of PPC, Paid Social, SEO, Social, Content Creation or Email & CRM.
    • Discovery workshop and onboarding.
    • Tactic execution.
    • Monthly reporting & analytics.
    • Experienced channel experts in SEO, PPC, Email, CRM and Social Media.
    • Optional design support add-on.

  • Multi channel

    From £4,000 / Monthly

    Multi channel strategy expertise and execution

    • Any combination of services depending on your needs including: PPC, Paid Social SEO, Social, Content Creation, Email & CRM.
    • Discovery workshops and onboarding.
    • Tactic Execution.
    • Monthly reporting & analytics.
    • Experienced channel experts in SEO, PPC, Email, CRM and Social Media.
    • Optional design support add-on.

  • Full Strategy

    From £10,000 / Monthly

    Full-scale digital marketing strategy support and execution.

    • Full strategic Support from a dedicated digital marketing strategist.
    • Any combination of services depending on your needs including: PPC, SEO, Paid Social, Social, Content Creation, Email & CRM.
    • Discovery workshops and onboarding.
    • Decision Sprints.
    • Market reseach and TAM (total addressable market) diagnosis.
    • Tactical execution.
    • Analytics and conversion auditing.
    • Monthly reporting & analytics.
    • Experienced channel experts in Strategy, SEO, PPC, Email, CRM and Social Media.
    • Optional design support add-on.

* Monthly costs do not include ad budget

Digital strategy FAQs

  • What is digital marketing strategy?

    A digital marketing strategy is a plan that outlines how you will use digital channels to generate interest in a brand or a business. It explores everything from objectives to target audience to product positioning to macro and micro business environments.

  • What is a digital marketing campaign?

    A digital marketing campaign is a tactic within your digital marketing strategy that moves you towards your digital marketing goals and objectives. It should align with the objectives in your digital marketing strategy.

  • What is the difference between a digital marketing strategy and a campaign?

    A digital marketing strategy is the overarching master plan that defines business goals, target audience segments, brand positioning, and channel architecture. A campaign is a specific, time-bound tactic executed within that strategy to achieve a defined objective, such as launching a new product line or capturing leads in a specific quarter.

  • How do I create a digital marketing strategy?

    There are many ways of creating a digital marketing strategy. The most important steps are to research and talk to your audience, explore your competitors and to consider the product, price, place and promotion of whatever you are selling.

  • Why is digital marketing important?

    Digital marketing strategy is important because it ensures all of your marketing efforts and campaigns are pulling towards the same digital marketing goals. While digital marketing can be successful without a digital marketing strategy, having one ensures you are more aware of your customer and the context in which you are selling your services/products.

  • Which digital marketing strategy is best?

    There are many different digital marketing strategies and frameworks all with different benefits. It is important to find one that fits your business and allows you the space to align your digital marketing objectives with your business objectives. It is important also that a digital marketing strategy leads to action.

  • How do I improve my digital marketing strategy?

    Research, speaking with your customers and being aware of your competitors are three of the most important parts of a digital marketing strategy. If you are keeping on top of this information and feeding it into your marketing campaigns and product position then you will improve your digital marketing strategy.

  • How often should a B2B digital marketing strategy be reviewed?

    While long-term business goals set your overarching annual direction, a B2B digital marketing strategy should operate as a living roadmap structured around agile 30/60/90-day cycles. Evaluating performance monthly against live dashboards and formally updating your 30/60/90-day plan every quarter ensures your strategy stays agile, adapts to market shifts, and continuously optimises for commercial yield.

  • How do you measure ROI and pipeline value from a B2B digital strategy?

    Success is tracked using multi-touch attribution connected directly to your CRM. Instead of focusing solely on website traffic or form fills, an effective strategy monitors cost per acquisition (CPA), lead-to-opportunity velocity, pipeline value created, and customer lifetime value (LTV).

Related content