Digital strategy

We love spontaneous fun as much as anyone, but some things really are better when planned – and your digital marketing strategy is definitely one of them.

Having a plan is planning for success

The digital marketing strategy serves as the roadmap for your digital marketing goals, aligning them with your overall business objectives. The strategy should outline your values, audience, goals, the competitive landscape, contextual business landscape, KPIs and user journey. It truly serves as the compendium of your business: what you do, who you do it for, and what your campaigns are working towards.

Can you have success without a digital strategy? Of course. However, having a quality strategy can help ensure everyone is working towards a common growth goal. Additionally, it allows you to map out paths to success and adapt as your business and the world around it change.

But a digital strategy is only useful if it's used as the living document it is. Don't spend time creating it and then never refer to it again. Your whole team should be using it to inform business-critical decisions, and to gain insights into your product and customers, providing focus for effective and efficient messaging.

We can help you create a digital strategy that steers your teams in the right direction and inspires and excites them to approach their work in innovative ways.

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How we work

Discovery

We ensure that we're well positioned to make long-term recommendations. Our approach includes conducting strategy workshops, performing data and competitor analysis, undertaking stakeholder and customer research, and carrying out technical audits. Once we've gathered all the necessary findings, we begin formulating a comprehensive digital strategy. This strategy takes into account our client's core issues and objectives.

Build

Our focus is on creating manageable milestones across a 30, 60, 90-day plan. We take our learnings from the discovery phase and incorporate them into our marketing plan. Specifically, we concentrate on attracting new customers, engaging more customers, and retaining more customers.

Deliver

We will work in partnership with you and alongside your internal marketing team to execute the marketing plan. Our approach includes using a live reporting dashboard, scheduling monthly or weekly check-in/reporting calls, performing campaign optimisation, and managing the budget.

Grow

Our focus is always on you and your objectives, whether that involves growing your business or helping you expand your team. We achieve this through ongoing training and workshops, campaign planning, as well as providing continuous optimisation and support.

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What we offer

30/60/90 plans

We work with short-term action plans to ensure that your strategy is always action-oriented and you can be agile in your approach to delivery. These 30/60/90 plans remove the pressure of long-term marketing goals and allow you to achieve your objectives one step at a time.

Audience profiling

Working with you and your knowledgeable employees, we'll identify who your perfect audience is. We'll then engage with them to understand their key pain points, so we can tailor your messages to demonstrate the value your products and services provide in meeting their needs. This is audience profiling, backed by data.

Audit

We regularly audit all your channels to ensure they are up to standard. Think of this as your digital marketing MOT. We’ll identify areas that need improving and then feed them into a 30/60/90-day action plan so that we tackle them in a systematic and considered way.

Branding strategy

With branding experts in both design and digital marketing, we'll support you in ensuring your brand says and does exactly what you want it to. Using real data and research, we'll help you develop a visual brand identity and personality that resonates with your target audience.

Positioning

They say, 'if you build it, they will come'. We don't know who "they" are, but they probably weren't in such a competitive environment. That's why we recommend positioning conversations that will identify which part of your product or service stands out against your competitors. By assessing the four Ps of marketing (Product, Price, Place, and Promotion), we'll identify where your business can make the most impact.

Sprints & workshops

Sometimes, ideas need space to breathe, and occasionally, we need input from our quietest team members. Whether you're struggling to make decisions or just want to unpick a certain issue, our sprints and workshops are designed to get to the heart of the problem. Each session is dedicated to a specific issue and is facilitated by experienced leaders who ensure all voices from your team are heard. Nobody enjoys pointless meetings, but you'll love focused workshops and sprints that truly drive action.

Technical

Working with you and your knowledgeable employees, we'll identify who your perfect audience is. We'll then engage with them to understand their key pain points, so we can tailor your messages to demonstrate the value your products and services provide in meeting their needs. This is audience profiling, backed by data.

Our packages

  • Channel

    From £1,500 / Monthly

    Specific Channel Expertise

    • Single channel support of PPC, SEO, Social, Content Creation or Email & CRM.
    • Discovery Workshop and Onboarding.
    • Tactic Execution.
    • Strategic Support.
    • Monthly Reporting & Analytics.
    • Experienced channel experts in SEO, PPC, Email, CRM and Social Media.

  • Flex

    From £2,500 / Monthly

    • Any combination of services depending on your needs including: PPC, SEO, Social, Content Creation, Email & CRM.
    • Discovery Workshops and Onboarding.
    • Tactic Execution.
    • Strategic Support.
    • Monthly Reporting & Analytics.
    • Experienced channel experts in SEO, PPC, Email, CRM and Social Media.

* Monthly costs do not include ad budget

Recent work

How we helped Red Blaze generate £250k of new business revenue through digital marketing

Supporting Red Blaze to increase and diversify business leads in new segments through digital marketing

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Digital strategy FAQs

  • What is digital marketing strategy?

    A digital marketing strategy is a plan that outlines how you will use digital channels to generate interest in a brand or a business. It explores everything from objectives to target audience to product positioning to macro and micro business environments.

  • What is a digital marketing campaign?

    A digital marketing campaign is a tactic within your digital marketing strategy that moves you towards your digital marketing goals and objectives. It should align with the objectives in your digital marketing strategy.

  • How do I create a digital marketing strategy?

    There are many ways of creating a digital marketing strategy. The most important steps are to research and talk to your audience, explore your competitors and to consider the product, price, place and promotion of whatever you are selling.

  • Why is digital marketing important?

    Digital marketing strategy is important because it ensures all of your marketing efforts and campaigns are pulling towards the same digital marketing goals. While digital marketing can be successful without a digital marketing strategy, having one ensures you are more aware of your customer and the context in which you are selling your services/products.

  • Which digital marketing strategy is best?

    There are many different digital marketing strategies and frameworks all with different benefits. It is important to find one that fits your business and allows you the space to align your digital marketing objectives with your business objectives. It is important also that a digital marketing strategy leads to action.

  • How do I improve my digital marketing strategy?

    Research, speaking with your customers and being aware of your competitors are three of the most important parts of a digital marketing strategy. If you are keeping on top of this information and feeding it into your marketing campaigns and product position then you will improve your digital marketing strategy.

Did you know?

  • 93%

    of overall marketing budgets get put towards digital marketing channels.

  • 61%

    Of marketers prioritise SEO in their strategy to enhance organic growth

  • $786 B

    The global digital advertising and marketing market for 2024 is estimated at $667 billion and is projected to reach $786.2 billion by 2026