Better presence, better results.
SEO is the process of improving the visibility of your website in search engine results pages. Given that 68% of all clicks on Google are on the first five results, that alone is a great reason to invest in SEO. But what if, in addition to visibility, it resulted in meaningful improvements to the user experience of your website? A better experience means more time on page, easier discovery of information, and a higher likelihood of conversion. SEO is nothing but upside!
By making strategic changes to your content, structure, HTML code, and through the acquisition of reputable backlinks, your website will move up the search rankings. Higher rankings means more brand awareness, and a stronger perception of authority in your domain expertise, which in turn attracts higher quality traffic.
As we said, it’s all upside.