Find the traffic that drives revenue

The search landscape has changed. AI-generated answers, shifting search behaviour and a growing number of places your buyers look before they ever land on your site have fundamentally shifted how B2B buyers find and evaluate their options. Nobody has fully cracked it yet. Anyone who tells you otherwise is selling something.

What hasn't changed is the fundamentals. Understanding your market, your buyers and the queries that actually lead to revenue. That's where we start.

Finding the right traffic has never been harder

More competition, more channels, more noise. The businesses that generate consistent pipeline from search are the ones who are choiceful about what they go after and ruthless about what they don't. Here's where it usually goes wrong.

  • The technical foundations aren't there.

    Rankings are built on technical health. Slow load times, crawl errors, poor site structure and missing metadata don't get fixed by publishing more content. Until the foundations are right, everything else is wasted effort.

  • You're going after the wrong traffic.

    More keywords isn't the answer. High volume terms that attract the wrong buyers at the wrong stage cost budget and time without moving pipeline. The most valuable SEO work is often deciding what not to target.

  • The techniques are outdated.

    What worked three years ago can actively hurt you today. Keyword stuffing, low quality backlinks and content built for search engines rather than buyers are liabilities, not assets.

  • A previous agency left you pointed in the wrong direction.

    Bad SEO is hard to spot until someone looks at the numbers properly. We regularly find businesses paying for activity that was never going to generate revenue.

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We're trusted by companies like...

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The answer should always look simple. Getting there never is.

Your market is more important than our services menu. Before recommending anything, we understand who you're selling to, how they buy, and where the real commercial opportunity sits. It isn't about doing more. It's about being choiceful and focusing resources on the activity that moves the right buyers through the pipeline.

Then we make it look simple.

Simple enough that your team can explain the strategy. Your board can see the commercial logic. Your buyers get a coherent experience wherever they encounter you.

How we can help you get better

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Our case studies

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Our SEO team

The people you meet in the pitch are the people who work on your account. Here's who that is.

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Ready to talk?

Tell us where you are and what you're trying to solve. We'll take it from there.

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Baseline by Brew Digital

Not ready to get in touch yet?

Run your domain through Baseline and get an immediate picture of where your website and marketing performance sits against your key competitors. Free to use, results on screen instantly, no follow-up unless you want one.

Our packages

  • Single channel

    From £2,750 / Monthly

    Specific channel expertise and execution

    • Single channel support of PPC, Paid Social, SEO, Social, Content Creation or Email & CRM.
    • Discovery workshop and onboarding.
    • Tactic execution.
    • Monthly reporting & analytics.
    • Experienced channel experts in SEO, PPC, Email, CRM and Social Media.
    • Optional design support add-on.

  • Multi channel

    From £4,000 / Monthly

    Multi channel strategy expertise and execution

    • Any combination of services depending on your needs including: PPC, Paid Social SEO, Social, Content Creation, Email & CRM.
    • Discovery workshops and onboarding.
    • Tactic Execution.
    • Monthly reporting & analytics.
    • Experienced channel experts in SEO, PPC, Email, CRM and Social Media.
    • Optional design support add-on.

  • Full Strategy

    From £10,000 / Monthly

    Full-scale digital marketing strategy support and execution.

    • Full strategic Support from a dedicated digital marketing strategist.
    • Any combination of services depending on your needs including: PPC, SEO, Paid Social, Social, Content Creation, Email & CRM.
    • Discovery workshops and onboarding.
    • Decision Sprints.
    • Market reseach and TAM (total addressable market) diagnosis.
    • Tactical execution.
    • Analytics and conversion auditing.
    • Monthly reporting & analytics.
    • Experienced channel experts in Strategy, SEO, PPC, Email, CRM and Social Media.
    • Optional design support add-on.

* Monthly costs do not include ad budget

Search Engine Optimisation (SEO) FAQs

  • Is SEO worth it?

    Yes, SEO is a proven strategy for growing business by increasing organic traffic. It offers undeniable benefits like higher brand visibility, sustainable long-term growth, and cost-effective lead generation. Effective SEO also enhances the user experience on your website. SEO and marketing should be a core part of your long-term digital strategy.

  • How long does it take to see results from SEO?

    Search Engine Optimisation (SEO) is generally not a quick process. It is an ongoing strategy that can take several months to show significant results. Here are some key points that explain why SEO is a long-term process:

    1. Search Engine Crawling and Indexing: Search engines need time to crawl and index changes on your website. This process can take days to weeks, depending on the site structure and the frequency of updates.

    2. Content Creation and Optimization: Creating high-quality, relevant content that is optimised for search engines and users takes time. This involves keyword research, writing, editing, and formatting.

    3. Competition: Depending on the competitiveness of your industry or niche, it can take time to outrank established competitors who have been optimizing their sites for a longer period.

    4. Backlink Building: Acquiring high-quality backlinks from reputable sites is a crucial part of SEO, but this process is slow and requires building relationships and earning links naturally.

    5. Algorithm Updates: Search engines frequently update their algorithms, which can affect your site’s ranking. Keeping up with these changes and adjusting your strategy accordingly takes ongoing effort.

    6. User Experience and Technical SEO: Improving site speed, mobile-friendliness, and overall user experience are technical aspects that require continuous monitoring and refinement.

    7. Data Analysis and Adjustments: Regularly analyzing performance data (e.g., traffic, bounce rates, conversion rates) and making necessary adjustments to your strategy is essential for long-term success.

    While some initial improvements can be seen within a few weeks, achieving and maintaining high rankings typically takes 3 to 6 months. Some quick wins include the creation of Structured Data (Schema MarkUp) to secure faster top organic results for sections like ‘People Also Ask’.

  • How does SEO work?

    Understanding the fundamentals of SEO (Search Engine Optimization) is essential for anyone looking to increase organic traffic, improve search engine rankings, and boost online visibility.

    SEO is a multifaceted discipline that requires a combination of on-page, off-page, and technical strategies. By understanding how SEO works and implementing best practices, you can increase your organic traffic, improve search engine rankings, and boost your online visibility, ultimately driving more success for your business.

    Let's break it down…

    1. Crawling and Indexing
      Search engines like Google use bots—commonly known as crawlers or spiders—to discover new and updated content on the web. These bots crawl websites, following links to gather and store information in an index. The index acts as a giant database where all discovered web pages are cataloged and retrieved when a user performs a search.

    2. Ranking Algorithms
      Once a page is indexed, it can be ranked in SERPs based on various algorithms. These algorithms evaluate multiple factors to determine the relevance and quality of the content in relation to a user's query. Key factors include:

    Keywords: The search terms users enter in search engines. Using relevant keywords strategically throughout your content helps search engines understand what your page is about.

    Content Quality: High-quality, informative, and engaging content is more likely to rank well.

    User Experience (UX): Factors like page load speed, mobile-friendliness, and ease of navigation impact rankings.

    Backlinks: Links from other reputable websites to your site are considered votes of confidence, helping improve your site's authority.

    Domain Authority: A measure of your website's credibility and trustworthiness.

    On-Page SEO: Optimising individual web pages, including meta tags, headers, and URL structure.

  • What is SEO?

    SEO stands for Search Engine Optimization, a set of strategies and techniques aimed at improving the visibility of a website in search engine results pages (SERPs). The ultimate goal is to attract more organic (non-paid) traffic by achieving higher rankings for relevant keywords.

  • How do I write website copy that helps my SEO?

    High-performing website copy balances clear user intent with smart web and marketing practices. To build a page that ranks well and drives conversions, focus on these core elements:

    • Target the search intent: Write value-driven copy that directly answers your ideal clients' questions.

    • Structure for scannability: Use short paragraphs, bullet points, and keyword-rich headings (H1, H2, H3).

    • Nail the meta tags: Write compelling, action-oriented title tags and meta descriptions.

    • Capture local traffic: Naturally integrate regional keywords to improve your local SEO optimisation.

    • Keep content fresh: Regularly audit and update your pages to maintain search authority.

  • What is on-page SEO?

    On-page SEO involves optimising both the content and HTML source code of a page. Key elements include:

    Title Tags: The main headline of a web page, displayed as the clickable link in SERPs.

    Meta Descriptions: Brief summaries of a page’s content, shown under the title tag in search results.

    Headers (H1, H2, H3, etc.): Used to structure content, with H1 usually being the main title.

    URL Structure: Clear, descriptive URLs that include relevant keywords.

    Internal Linking: Links within your site that connect related content, helping both users and search engines navigate your site.

    Keyword Optimization: Using target ke

  • What is off-page SEO?

    Off-page SEO focuses on activities outside your website that impact your ranking. The most important aspect is acquiring high-quality backlinks from reputable sites through digital PR. Other off-page SEO strategies include:

    Social Media Marketing: Promoting your content on social media platforms to increase visibility and attract links.

    Guest Blogging: Writing articles for other websites with links back to your own.

    Influencer Outreach: Collaborating with industry influencers to gain exposure and backlinks.

  • What is technical SEO?

    Technical SEO ensures that search engines can efficiently crawl and index your site. It involves:

    Site Speed: Faster-loading sites provide a better user experience and are favored by search engines.

    Mobile-Friendliness: With the majority of searches happening on mobile devices, having a mobile-friendly site is crucial.

    XML Sitemaps: Lists of your site's pages, helping search engines discover and index your content.

    Robots.txt: A file that tells search engines which pages they can or cannot crawl.

    Structured Data: Using schema markup to help search engines understand your content better.

  • What are the benefits of implementing SEO?

    Increased Organic Traffic: Higher visibility in search results leads to more organic visitors.

    Improved Search Engine Rankings: Effective SEO strategies help your site rank higher for relevant keywords.

    Boosted Online Visibility: Enhanced visibility increases brand awareness and credibility.

    Cost-Effective Marketing: Compared to paid advertising, SEO offers long-term benefits without ongoing costs.

    Better User Experience: Optimising for SEO often improves site usability and overall user experience.

  • How to improve local SEO as a UK small business?

    Solid local SEO ensures your business is visible to high-intent customers right on your doorstep. To dominate regional search results and drive footfall or local enquiries, focus on these core fundamentals:

    • Optimise your Google Business Profile: Claim your free listing and ensure it is fully completed, verified, and regularly updated with accurate opening hours, posts, and photos.

    • Build consistent citations: Keep your business name, address, and phone number (NAP) identical across your website and all relevant UK online directories—inconsistencies will confuse search engines.

    • Gather customer reviews: Actively encourage satisfied clients to leave reviews on Google or Trustpilot, and always respond to them promptly to build trust and authority.

    • Localise your web content: Weave region-specific keywords naturally into your copy, headings, and meta tags to strengthen your overall local search marketing strategy.

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