Search engine optimisation

By making strategic changes to your content, structure, HTML code, and through the acquisition of reputable backlinks, your website will move up the search rankings. Higher rankings means more brand awareness, and a stronger perception of authority in your domain expertise, which in turn attracts higher quality traffic.

Better presence, better results.

SEO is the process of improving the visibility of your website in search engine results pages. Given that 68% of all clicks on Google are on the first five results, that alone is a great reason to invest in SEO. But what if, in addition to visibility, it resulted in meaningful improvements to the user experience of your website? A better experience means more time on page, easier discovery of information, and a higher likelihood of conversion. SEO is nothing but upside!

By making strategic changes to your content, structure, HTML code, and through the acquisition of reputable backlinks, your website will move up the search rankings. Higher rankings means more brand awareness, and a stronger perception of authority in your domain expertise, which in turn attracts higher quality traffic.

As we said, it’s all upside.

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How we work

Discovery

We begin by understanding your business goals, target audience, competitors, management's view on SEO, budget, and long-term marketing plan. A high-level audit helps us assess your website's status and identify potential issues.

Build & Deliver

We conduct a detailed and holistic audit covering technical, content, and backlink perspectives. Depending on development resources and business priorities, we discuss the findings, prioritise fixes, and reorganise them with you. We believe in a test-and-learn approach to SEO, providing ongoing support and clarification when needed.

Reporting

We provide a bespoke report and audit support sheet to keep you informed about your website's performance, offering recommendations and insights. We highlight actions for each month/quarter/year for quick wins and share the latest SEO industry trends for future marketing planning. We work collaboratively with you to review and update the SEO strategy according to your business goals.

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What we offer

Audit

Our process is data-led, which means we will run a full audit on your website and its rankings so we can understand (and explain) what is working, what isn’t, and most importantly, what we need to do about it. We’ll then present that back to you with recommendations – and once you’re happy get cracking with implementation!

Content creation

Guided by a genuine passion for high-quality, informative, and performant content, we work with you to create a content strategy. Using the E-E-A-T (expertise, experience, authoritativeness, and trustworthiness) approach to content generation, we ensure you are creating people-first content that will have both audiences and search engines… ‘eeating’ it up.

Content review

We’ll cast an eagle eye over all of your content to identify on-page element optimisations, such as meta title and descriptions, alt tags and other technical wizardry. A content gap analysis will tell you what to create to get the edge on your competitors, and all that is informed by meticulous keyword research to ensure your content is really hitting the mark.

International SEO

Looking to take your brand global? Implementing international SEO strategies allows you to target specific markets and languages – connecting with potential customers worldwide. This includes content localisation for specific markets and languages, being aware of cultural sensitivities when creating content, using hreflang tags for search engine recognition, and having a prominent language switcher to reduce bounce rates.

Link-building

While we’re sure you’re great at what you do, how can others be so certain? Having a coherent linking strategy helps to build brand credibility and authority, demonstrating to both users and search engines that you know your stuff. Backlinks from other websites work as endorsements for your content, and through active outreach and white-hat strategies, we’ll build you up as the experts you are.

Local SEO

Find the audience in your own backyard with a local SEO strategy. This process enhances search visibility and brand awareness for local businesses, helping them connect with local audiences. Our approach includes local keyword research, competitor analysis, optimising your Google Business profile, and local backlink building. We’ll ensure that those who are local, shop local.

On-page Optimisation

Also known as on-page SEO, these are all the nitty-gritty tweaks we make to your website pages. By altering the design of your page content, the site structure, linking and architecture, we are able to boost your website across search engines through an optimal user experience.

Technical

Nobody likes a slow, unoptimised website – especially search engines! That’s why our team prioritises making your site faster, more mobile-friendly, and easier for search engines to understand. Using enterprise level tools, and decades of industry experience, we will get your sight flying, meaning you can soar up the rankings.

Recent work

How we helped Red Blaze generate £250k of new business revenue through digital marketing

Supporting Red Blaze to increase and diversify business leads in new segments through digital marketing

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Get a free SEO review with insights from our experts

Search Engine Optimisation (SEO) FAQs

  • Is SEO worth it?

    Yes, SEO is a proven strategy for growing business by increasing organic traffic. It offers undeniable benefits like higher brand visibility, sustainable long-term growth and cost-effective lead generation. Effective SEO also enhances the user experience on your website. SEO should be part of your long-term marketing strategy.

  • Is SEO a quick process?

    Search Engine Optimisation (SEO) is generally not a quick process. It is an ongoing strategy that can take several months to show significant results. Here are some key points that explain why SEO is a long-term process:

    1. Search Engine Crawling and Indexing: Search engines need time to crawl and index changes on your website. This process can take days to weeks, depending on the site structure and the frequency of updates.

    2. Content Creation and Optimization: Creating high-quality, relevant content that is optimised for search engines and users takes time. This involves keyword research, writing, editing, and formatting.

    3. Competition: Depending on the competitiveness of your industry or niche, it can take time to outrank established competitors who have been optimizing their sites for a longer period.

    4. Backlink Building: Acquiring high-quality backlinks from reputable sites is a crucial part of SEO, but this process is slow and requires building relationships and earning links naturally.

    5. Algorithm Updates: Search engines frequently update their algorithms, which can affect your site’s ranking. Keeping up with these changes and adjusting your strategy accordingly takes ongoing effort.

    6. User Experience and Technical SEO: Improving site speed, mobile-friendliness, and overall user experience are technical aspects that require continuous monitoring and refinement.

    7. Data Analysis and Adjustments: Regularly analyzing performance data (e.g., traffic, bounce rates, conversion rates) and making necessary adjustments to your strategy is essential for long-term success.

    While some initial improvements in SEO metrics can be seen within a few weeks, achieving and maintaining high rankings can typically take 3 to 6 months, and sometimes longer, depending on various factors such as the current state of your site, the competitiveness of your keywords, and the quality of your SEO efforts.

    Some quick wins for SEO include the creation and optimisation of Structured Data, using Schema MarkUp. This provides faster top organic results for sections in the search results such as ‘People Also Ask’.

  • How Does SEO Work?

    Understanding the fundamentals of SEO (Search Engine Optimization) is essential for anyone looking to increase organic traffic, improve search engine rankings, and boost online visibility.

    SEO is a multifaceted discipline that requires a combination of on-page, off-page, and technical strategies. By understanding how SEO works and implementing best practices, you can increase your organic traffic, improve search engine rankings, and boost your online visibility, ultimately driving more success for your business.

    Let's break it down…

  • What is SEO?

    SEO stands for Search Engine Optimization, a set of strategies and techniques aimed at improving the visibility of a website in search engine results pages (SERPs). The ultimate goal is to attract more organic (non-paid) traffic by achieving higher rankings for relevant keywords.

  • How Does SEO Work?

    1. Crawling and Indexing
      Search engines like Google use bots—commonly known as crawlers or spiders—to discover new and updated content on the web. These bots crawl websites, following links to gather and store information in an index. The index acts as a giant database where all discovered web pages are cataloged and retrieved when a user performs a search.

    2. Ranking Algorithms
      Once a page is indexed, it can be ranked in SERPs based on various algorithms. These algorithms evaluate multiple factors to determine the relevance and quality of the content in relation to a user's query. Key factors include:

    Keywords: The search terms users enter in search engines. Using relevant keywords strategically throughout your content helps search engines understand what your page is about.

    Content Quality: High-quality, informative, and engaging content is more likely to rank well.

    User Experience (UX): Factors like page load speed, mobile-friendliness, and ease of navigation impact rankings.

    Backlinks: Links from other reputable websites to your site are considered votes of confidence, helping improve your site's authority.

    Domain Authority: A measure of your website's credibility and trustworthiness.

    On-Page SEO: Optimising individual web pages, including meta tags, headers, and URL structure.

  • What is On-Page SEO?

    On-page SEO involves optimising both the content and HTML source code of a page. Key elements include:

    Title Tags: The main headline of a web page, displayed as the clickable link in SERPs.

    Meta Descriptions: Brief summaries of a page’s content, shown under the title tag in search results.

    Headers (H1, H2, H3, etc.): Used to structure content, with H1 usually being the main title.

    URL Structure: Clear, descriptive URLs that include relevant keywords.

    Internal Linking: Links within your site that connect related content, helping both users and search engines navigate your site.

    Keyword Optimization: Using target ke

  • What is Off-Page SEO?

    Off-page SEO focuses on activities outside your website that impact your ranking. The most important aspect is acquiring high-quality backlinks from reputable sites through digital PR. Other off-page SEO strategies include:

    Social Media Marketing: Promoting your content on social media platforms to increase visibility and attract links.

    Guest Blogging: Writing articles for other websites with links back to your own.

    Influencer Outreach: Collaborating with industry influencers to gain exposure and backlinks.

  • What is Technical SEO?

    Technical SEO ensures that search engines can efficiently crawl and index your site. It involves:

    Site Speed: Faster-loading sites provide a better user experience and are favored by search engines.

    Mobile-Friendliness: With the majority of searches happening on mobile devices, having a mobile-friendly site is crucial.

    XML Sitemaps: Lists of your site's pages, helping search engines discover and index your content.

    Robots.txt: A file that tells search engines which pages they can or cannot crawl.

    Structured Data: Using schema markup to help search engines understand your content better.

  • What are The Benefits of Implementing SEO?

    Increased Organic Traffic: Higher visibility in search results leads to more organic visitors.

    Improved Search Engine Rankings: Effective SEO strategies help your site rank higher for relevant keywords.

    Boosted Online Visibility: Enhanced visibility increases brand awareness and credibility.

    Cost-Effective Marketing: Compared to paid advertising, SEO offers long-term benefits without ongoing costs.

    Better User Experience: Optimising for SEO often improves site usability and overall user experience.

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