PPC & paid social advertising

While organic marketing is crucial to any marketing plan, it can be challenging and slow to grow your business. PPC and paid social advertising will give your content the views it deserves, and in the process expose your brand to a whole new audience.

Sometimes, money talks.

A well-planned and well-structured paid advertising strategy can help accelerate your business’ growth. To maximise success, you should focus on balancing brand and acquisition campaigns to ensure your business not only reaches and builds trust with new prospects, but also targets the ~5% of buyers who are in a situation to buy right now.

By gaining access to the world's largest advertising networks, such as Google, Bing, YouTube, Facebook, LinkedIn, Reddit, and X (formerly known as Twitter), you unlock the opportunity to reach millions of potential customers. Moreover, the flexibility of PPC allows for precise tailoring to meet your specific objectives. This means you can choose to generate impressions, traffic, conversions, and ultimately, enhance the revenue for your business.

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How we work

Discovery

We start by immersing ourselves in your business goals, audience demographics, and competitors. Gaining a comprehensive understanding of your market and objectives allows us to create a tailored strategy for your business.

Deliver & build

Once we have final sign off on the proposed activity, we can get to work. We’ll manage the asset creation, schedule and launch of your campaigns, along with careful management of spend to get the most out of your budget.

Grow

Once your campaigns are live, we adopt a test-and-learn approach. Constant monitoring, testing, and fine-tuning are key aspects of this stage, ensuring your campaigns are always optimised for the best results. Our bespoke reporting dashboards will keep you updated in real-time, showcasing your performance and offering valuable insights.

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What we offer

Audits

Our paid media audits will quickly identify areas to optimise and improve your campaigns. We’ll assess all of your activity and provide a detailed analysis with any potential keyword gaps, bid adjustments or creative optimisations to help you maximise your paid media campaigns.

Paid search

Get noticed and drive traffic with our paid search services. Our media team will fine-tune your ads to drive more leads and sales for your business, freeing up your time for other priorities. We’re partnered with both Google and Microsoft and with our data-led approach, you'll see your business climb to the top of search engine results.

Paid social

Stop the scroll and ensure your message is reaching the right audience across all of your channels. Whether you're aiming for awareness, traffic, engagement, or conversions, we'll tailor our strategy to fit your goals and elevate your social media presence.

YouTube & Video adverts

The Brew Digital team has refined a strategic approach to YouTube and video ads that grab attention and deliver impactful results. From fun and lighthearted to serious and informative, we can create engaging ads that captivate your audience. We’ll even help you make the most of your existing video assets, ensuring that you get maximum value from your content.

Our packages

  • Channel

    From £1,500 / Monthly

    Specific Channel Expertise

    • Single channel support of PPC, SEO, Social, Content Creation or Email & CRM.
    • Discovery Workshop and Onboarding.
    • Tactic Execution.
    • Strategic Support.
    • Monthly Reporting & Analytics.
    • Experienced channel experts in SEO, PPC, Email, CRM and Social Media.

  • Flex

    From £2,500 / Monthly

    • Any combination of services depending on your needs including: PPC, SEO, Social, Content Creation, Email & CRM.
    • Discovery Workshops and Onboarding.
    • Tactic Execution.
    • Strategic Support.
    • Monthly Reporting & Analytics.
    • Experienced channel experts in SEO, PPC, Email, CRM and Social Media.

* Monthly costs do not include ad budget

Recent work

How we helped Red Blaze generate £250k of new business revenue through digital marketing

Supporting Red Blaze to diversify business leads in new segments through digital marketing

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Get a free paid media review with insights from our experts

Did you know?

  • 49%

    of people say they’re likely to buy products they’ve seen advertised on social media

  • 15%

    Is the close rate for leads generated for search

  • 27%

    of all trackable website traffic comes from Paid

Pay-per-click (PPC) and Paid Social Advertising FAQs

  • Why advertise with pay-per-click ads?

    PPC advertising allows you to reach your target audience precisely when they're actively searching for your products or services. With full control over your budget, you can adjust it as needed to optimise campaign performance. PPC campaigns are also highly measurable, offering detailed insights into ad performance and ROI. Advertising platforms provide sophisticated targeting options, enabling you to tailor your ads to specific demographics, locations, interests, and more.

  • How does PPC advertising work?

    PPC advertising operates on a straightforward principle. Advertisers bid on keywords relevant to their target audience. When users conduct searches using these keywords, ads related to their queries appear at the top or bottom of search engine results pages, or on other websites and platforms.

  • How much does a PPC ad campaign cost?

    The cost of your PPC ad campaign can vary significantly depending on several factors. Elements such as your industry, target audience, chosen keywords, and the competitiveness of the advertising platform can all influence your overall costs. Typically, PPC campaigns operate on a bidding system, where advertisers compete for ad placement by bidding on keywords relevant to their business. The cost of each click, known as the cost-per-click (CPC), is determined in real-time auctions and can range from pennies to several pounds or more. Your overall campaign cost will ultimately depend on your budget and how much you're willing to spend.

  • What formats can I use for my Paid Media campaigns?

    With paid media campaigns, there’s a vast range of formats to suit your advertising goals and target audience. Here are some popular formats you can consider:

    Paid Search: These are text-based ads that appear at the top or bottom of search engine results pages when users search for specific keywords related to your business.

    Display/Demand Gen: These are visual ads that appear on websites within the Google Display Network or other ad networks, including banners, images, and rich media ads.

    Paid Social: These are ads that appear as native content on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest, including image ads, carousel ads, and more.

    Video Ads: These are ads that appear before, during, or after video content on platforms like YouTube, Facebook, Instagram, and other video-sharing platforms.

    Shopping Ads: These are product-based ads that appear at the top of search engine results pages when users search for specific products, typically linked to an online store or e-commerce platform.

    Performance Max Ads: These are hybrid campaigns mixing display, video, shopping, and search. They are useful for both e-commerce or B2B leads.

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