How to maintain brand identity when you migrate to Atlassian Cloud
- Atlassian
With the transition from Atlassian Data Center to Cloud now firmly on the horizon, many organisations are focused on the technical challenges of migration. But there's another critical asset at stake during this shift—your brand identity.
This move isn't just a technical necessity; it's a chance to redefine your internal digital experience. A key concern we often hear is the potential loss of the deep customisation that Data Center offered. How do you ensure your Confluence intranet, a central hub for your company's knowledge and culture, still feels distinctively like your company?
The risk of a generic employee experience
An 'out-of-the-box' Cloud instance, while powerful, can feel generic. When your internal platform for knowledge and collaboration lacks your company's visual identity and user-centric design, employee engagement can suffer. It risks becoming just another tool people have to use, rather than an integrated and valued part of your culture.
This can lead to common intranet pain points, including:
Low employee engagement: Satisfaction surveys show employees feel disconnected from the business and are unaware of key communications.
Information silos: Without intuitive navigation, information becomes difficult to find, forcing users to rely on support tickets as the fastest route to a solution.
A disconnected culture: A generic interface does little to foster a sense of inclusion or company pride, especially for remote or globally distributed teams.
Strategic theming is more than a logo
This is where strategic Confluence theming comes in. It’s about far more than applying your logo and brand colours. Effective theming is a blend of user experience (UX) design and brand strategy that transforms a standard tool into a bespoke digital workplace.
It builds an intuitive user experience: We design clear navigation and content structures that solve one of the biggest intranet frustrations—helping employees find information quickly and easily.
It reinforces your company culture: A custom-themed intranet acts as a digital extension of your brand, fostering a sense of belonging and connection among teams, no matter where they are.
It delivers a tangible return on investment: A well-designed, branded intranet drives adoption and efficiency. When employees can self-serve and find answers with ease, it reduces the burden on support teams and frees up your people to focus on higher-value work.
How we can help you transition with confidence
At Brew Digital, we specialise in transforming standard Atlassian products into bespoke, brand-aligned digital workplaces. We don’t just replicate your existing Data Center customisations—we see this as an opportunity for improvement.
We work with you to understand your goals, whether that’s a comprehensive redesign to reposition your internal brand or a more focused approach to advise on optimising new Cloud features like Company Hubs. Our process ensures your new Cloud instance isn't just functional, but a powerful asset that gives your employees the best possible experience.
The end of Data Center support doesn't have to mean the end of your branded digital workspace. By approaching the migration as a strategic opportunity, you can create a Cloud environment that not only retains but enhances your brand prestige.
If you're ready to make your move to Cloud a strategic success, let's talk about how we can bring your brand along for the journey.
