Brand development

Brand design is more than just a logo. Your brand is your whole visual identity; it’s the visual language that represents your business. A well-crafted brand design will set you apart from the competition and help to build trust with your audience.

Why brand development?

Your visual brand encapsulates your company’s values, personality, and promise to the customer. It plays a crucial role in providing a cohesive and memorable experience across all touchpoints – from your website and social media to flyers and signage.

In a world where consumers are bombarded with choices, a strong brand design cuts through the noise. It communicates your uniqueness, your values, and why customers should choose you over competitors. It's a strategic investment that drives business growth, increases market share, and builds lasting customer loyalty.

How we do it

Discovery

The first stage of our process involves a thorough analysis of your brief. We engage in detailed discussions to understand your vision, objectives, values, and ethos. Additionally, we conduct extensive research on other brands within your market to gain a comprehensive understanding of the competitive landscape.

Conceptualisation

Using everything we learned during discovery, we start conceptualising your new brand. We create draft design options that reflect your brand's ethos and appeal to your target audience. We invite feedback from all stakeholders, using it to refine our design choices in a collaborative process.

Finalisation

In the final stage, we polish and refine the chosen design, adding the finishing touches that make your brand truly shine. We create contextual examples to demonstrate how your brand will appear across various platforms. Once we have your final sign-off, we present you with your complete brand package, ready for a confident launch.

See our work

A new chapter

The Adaptavist Group

To establish a distinct identity as a parent company, The Adaptavist Group underwent a rebrand, introducing a vibrant gradient colour palette to convey energy, connection, and motion.
A standalone brand

ScriptRunner

Spun out from Adaptavist, ScriptRunner launched a new brand and website that remained sympathetic to the parent company's styling.

Frequently asked questions

  • What is brand design?

    Brand design is the visual representation of your company, including elements like your logo, colours, typography, and any other visuals that represent your brand.

  • What is a brand development strategy?

    A brand development strategy is a comprehensive plan that outlines the actions and techniques used to establish a brand. It includes defining the brand's identity and values, determining the target audience, and guiding all branding efforts to ensure consistency.

  • What is the difference between brand design and logo design?

    While a logo is part of your brand design, it's just one element. Brand design encompasses all the visual elements that represent your brand, including your logo, colours, typography, and more.

  • Can I update my brand design after it's created?

    Yes, a brand design isn't set in stone. As your business grows and evolves, your brand design may need to be updated to reflect these changes.

  • Do you do brand refreshes as well as brand creation?

    Yes! As your company evolves, you may find your brand has become stale. We can provide a glow-up that reinvigorates its image, aligning it with your current values and goals. Whether it's a subtle update or a complete overhaul, we can breathe new life into your brand.