Our collaborative creative process
Discovery
It all starts with a deep dive into your brief and your brand. We want to understand the intricate details of your story, your ethos, and your audience. We scrutinise the brief, conduct thorough research, and speak with key stakeholders to ensure we have a comprehensive understanding of your objectives.
Conceptualise
Taking everything we've learned, we begin to bring your story to life. We create initial design drafts in varying styles, all incorporating your brand's ethos. This is a collaborative process, and we will seek your feedback at various points to ensure we're moving in the right direction until we find a concept you love.
Finalise
With an agreed direction, we add the finishing touches to your designs, ensuring consistency across the range. We provide contextual examples of your illustrations in situ, and once final sign-off has been approved, we prepare everything for handover in whatever format suits you best.