Paid Social For B2B

Paid social for B2B is all about reaching the right audience, creating meaningful engagement, and guiding decision-makers through a longer, more complex sales cycle. At Brew Digital, we craft strategic paid social campaigns that go beyond simply attracting impressions, instead working to holistically generate awareness, capture demand, and drive high-quality leads at scale.

Ready to turn scrolls into sales?

The B2B sales journey isn’t linear—and your social campaigns shouldn’t be either. From LinkedIn to Meta to emerging platforms, we tailor paid social strategies that meet buyers where they are, nurture interest, and accelerate conversion.

Our B2B paid social approach is built around your unique sales process, audience insights, and industry goals. Whether you’re generating demand, promoting thought leadership, or supporting ABM campaigns, we’ll help you make every pound of ad spend count.

We're trusted by companies like...

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How we work

Reach decision-makers

Target by job title, industry, and behaviour to get in front of the professionals who influence and sign off on buying decisions.

Amplify your content strategy

Promote webinars, case studies, reports, and more to stay top-of-mind and move prospects down the funnel.

Generate qualified leads at scale

Drive traffic to high-converting landing pages or capture leads directly within platforms using optimised, mobile-friendly forms.

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What we offer

Audit

Our paid media audits will quickly identify areas to optimise and improve your campaigns. We’ll assess all of your activity and provide a detailed analysis with any potential keyword gaps, bid adjustments or creative optimisations to help you maximise your paid media campaigns.

Paid search

Get noticed and drive traffic with our paid search services. Our media team will fine-tune your ads to drive more leads and sales for your business, freeing up your time for other priorities. We’re partnered with both Google and Microsoft and with our data-led approach, you'll see your business climb to the top of search engine results.

Paid social

Stop the scroll and ensure your message is reaching the right audience across all of your channels. Whether you're aiming for awareness, traffic, engagement, or conversions, we'll tailor our strategy to fit your goals and elevate your social media presence.

YouTube

The Brew Digital team has refined a strategic approach to YouTube and video ads that grab attention and deliver impactful results. From fun and lighthearted to serious and informative, we can create engaging ads that captivate your audience. We’ll even help you make the most of your existing video assets, ensuring that you get maximum value from your content.

Recent Work

How we helped ScriptRunner increase conversions by 93%

Supporting Red Blaze to increase and diversify business leads in new segments through digital marketing

Book a call with one of our experts

B2B paid social FAQs

  • Why advertise with pay-per-click ads?

    PPC advertising allows you to reach your target audience precisely when they're actively searching for your products or services. With full control over your budget, you can adjust it as needed to optimise campaign performance. PPC campaigns are also highly measurable, offering detailed insights into ad performance and ROI. Advertising platforms provide sophisticated targeting options, enabling you to tailor your ads to specific demographics, locations, interests, and more.

  • How does PPC advertising work?

    PPC advertising operates on a straightforward principle. Advertisers bid on keywords relevant to their target audience. When users conduct searches using these keywords, ads related to their queries appear at the top or bottom of search engine results pages, or on other websites and platforms.

  • How much does a PPC ad campaign cost?

    The cost of your PPC ad campaign can vary significantly depending on several factors. Elements such as your industry, target audience, chosen keywords, and the competitiveness of the advertising platform can all influence your overall costs. Typically, PPC campaigns operate on a bidding system, where advertisers compete for ad placement by bidding on keywords relevant to their business. The cost of each click, known as the cost-per-click (CPC), is determined in real-time auctions and can range from pennies to several pounds or more. Your overall campaign cost will ultimately depend on your budget and how much you're willing to spend.

  • What formats can I use for my Paid Media campaigns?

    With paid media campaigns, there’s a vast range of formats to suit your advertising goals and target audience. Here are some popular formats you can consider:

    • Paid Search: These are text-based ads that appear at the top or bottom of search engine results pages when users search for specific keywords related to your business.

    • Display/Demand Gen: These are visual ads that appear on websites within the Google Display Network or other ad networks, including banners, images, and rich media ads.

    • Paid Social: These are ads that appear as native content on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest, including image ads, carousel ads, and more.

    • Video Ads: These are ads that appear before, during, or after video content on platforms like YouTube, Facebook, Instagram, and other video-sharing platforms.

    • Shopping Ads: These are product-based ads that appear at the top of search engine results pages when users search for specific products, typically linked to an online store or e-commerce platform.

    • Performance Max Ads: These are hybrid campaigns mixing display, video, shopping, and search. They are useful for both e-commerce or B2B leads.

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