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ArticleEight things that a SME should consider when getting started with digital marketingExplore key steps for SMEs initiating digital marketing: understanding offerings, customer analysis, competitor insight, value proposition, and strategic planning
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ArticleWhat are responsive search ads (RSA)Responsive search ads are a highly flexible format of Ad, and they automatically adjust their content based on the search terms a user enters.
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ArticleDo you really need to spend time making your landing pages better?The landing page is a crucial part of the customer journey, and could be the difference between a conversion and someone bouncing off your site.
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ArticleEverything marketers need to know about the possible TikTok ‘ban’ in the USAIs TikTok about to be banned in the USA? It's complicated.
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ArticleHow to make reporting more valuableNobody wants to pull dozens of different data streams together, get everything into a consistent and readable format, only to send it off and have no idea if anyone’s reading it?
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ArticleSome of the best alternatives to Google Analytics 4Google Analytics 4 may be the default for the industry, but it's not your only option. We've pulled together some of the best alternatives for those who want less big tech in their life.
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ArticleHow to create a scope of work documentA solid Scope of Work (SOW) document is key to success. It aligns teams, clarifies objectives, and sets the stage for seamless execution.
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BlogLiving up to our values: putting humans at the forefront of everything we doWe believe in putting people first. It’s one of our core values, and that ethos of cherishing the joy in working with people to build something amazing is right at the heart of everything we do.
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ArticleDon't rely on quantitative metrics alone when reviewing marketing performanceIntegrating qualitative metrics into your marketing performance reviews helps you to understand how your audience values your brand.
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