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ArticleA marketer's assessment of the 2024 UK General ElectionGeneral elections are in some ways the ultimate advertising campaign, so we decided to scrutinise the campaign for marketing lessons.
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BlogMy work experience week with the Digital Marketing team at Brew DigitalPhoebe reflects on a week of learning at Brew Digital.
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PodcastThe power of good content marketing, and reporting your environmental impactIn this episode of Marketers of the Universe, we are looking at whether content marketing is worth the time, and asking whether it's better to be more or less transparent about your environmental credentials.
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PodcastUnpacking the Google SEO leaks, and effective crisis communicationIn this episode of Marketers of the Universe, we are looking at the drama surrounding the Google SEO leak, and, in a bout of serendipity, we're also talking about crisis management.
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BlogThe future of search is AI, but who will really benefit from it?https://brewdigital.com/services/digital-marketing/search-engine-optimisationIs AI-powered search the great unlock people promise, or do the economics ensure that the platforms are the only real winners?
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BlogMeet Ciaran O'Neill, Account Manager at Brew DigitalCiaran O’Neill, Account Manager at Brew Digital, shares insights about his dynamic role, the importance of client partnerships, and his passion for projects that make a positive impact.
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ArticleWhat are Google Performance Max campaigns and how to use them?The Performance Max campaign uses Google’s machine learning abilities to reach potential customers across all of Google’s products
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PodcastMastering digital etiquette across generations and Performance Max: Marketer's dream or data dilemma?Today we ask two important questions: Are Gen Z lazy, and is Performance Max actually rubbish?
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ArticleHow to make your marketing more accessibleFrequently, accessibility means aiding individuals in understanding or interacting with content, and ensuring they are not at a disadvantage or have less of an understanding due to a disability.
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