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PodcastThe power of good content marketing, and reporting your environmental impactIn this episode of Marketers of the Universe, we are looking at whether content marketing is worth the time, and asking whether it's better to be more or less transparent about your environmental credentials.
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PodcastUnpacking the Google SEO leaks, and effective crisis communicationIn this episode of Marketers of the Universe, we are looking at the drama surrounding the Google SEO leak, and, in a bout of serendipity, we're also talking about crisis management.
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PodcastMastering digital etiquette across generations and Performance Max: Marketer's dream or data dilemma?Today we ask two important questions: Are Gen Z lazy, and is Performance Max actually rubbish?
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PodcastMental health awareness week, and accessibility in marketingIn this month's podcast, we discuss Dove's 'The Code' campaign, the role of mental health in marketing, and delve into marketing accessibility.
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PodcastGoogle’s March 2024 Core Update, and are things trending up for TikTok?We're looking at Google's new attitude towards AI generated content, and TikTok's burgeoning role as a search engine and viable marketing platform.
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PodcastBack to basics: Simplifying your marketing plan and re-emphasising face-to-face networkingWe’re taking things back to basics as the marketers look at the fundamentals of your marketing strategy, and discuss how Covid-19 has impacted face-to-face interactions, four years on.
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PodcastExploring developer-marketer collaborations, and the Cadbury 200 campaignWe discuss synergy between marketing and tech teams for campaign success and celebrate a British chocolate brand's 200th anniversary.
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PodcastBeyond AI: Unravelling top marketing trends and the timeliness vs. quality conundrumJoin us as we (try to) avoid talking about AI, and discuss whether it's better to get a campaign out quickly and iterate, or delay and perfect it.
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PodcastMarketers of the Universe: February 2024Common pitfalls with digital marketing, the death of the cookie, boring data, and remote working.
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