Resource Hub

There’s a misconception that Facebook (or Meta) Ads are less valuable to B2B companies, and can get overlooked. Yes, the targeting is limited for B2B – especially when compared to Linkedin. Yes, not as many people are using it as they used to. But no, it is not a platform to ignore.

Google Ads Discovery is one of Google’s newer additions to its advertising arsenal. In some ways it’s similar to the Google Display Network, but in other ways it is totally different. Our Google Ads Discovery campaign template spreadsheet helps you make the most effective discovery ads without all the hassle.

Performance Max is Google’s most recent campaign type. It is a kind of do-it-all black box solution that makes running ads across all the different campaign types as easy as possible. For busy marketers it is a great way of ensuring maximum coverage for minimum effort.

Google’s display network is one of the most effective ways to get in front of your audience. It can be challenging to get your customer to take action, but it is a great platform for building your brand and reinforcing your message to your remarketing audiences.

Google Ads Search campaigns are often the backbone of your paid strategy. They can also be incredibly challenging, especially if you don't spend a lot of your time on the Google Ads platform.

Linkedin is one of the most important advertising channels if you are working in B2B. Our campaign template spreadsheet gives you the tools to plan your campaigns in the most effective way.

Planning a Google Ads video campaign can be challenging, especially if you’re not a paid media specialist. Even more so if you have to juggle paid media campaigns alongside every other channel.

Email maestro Mark Bundle talks about his role at Brew Digital, the changes he's seen in the industry, and things about email marketing that might surprise you!

Find out how we designed new branding for The Adaptavist Group that conveyed "human connection, expertise, and positivity".