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ArticleHow to make reporting more valuableNobody wants to pull dozens of different data streams together, get everything into a consistent and readable format, only to send it off and have no idea if anyone’s reading it?
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PodcastExploring developer-marketer collaborations, and the Cadbury 200 campaignWe discuss synergy between marketing and tech teams for campaign success and celebrate a British chocolate brand's 200th anniversary.
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ArticleSome of the best alternatives to Google Analytics 4Google Analytics 4 may be the default for the industry, but it's not your only option. We've pulled together some of the best alternatives for those who want less big tech in their life.
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PodcastBeyond AI: Unravelling top marketing trends and the timeliness vs. quality conundrumJoin us as we (try to) avoid talking about AI, and discuss whether it's better to get a campaign out quickly and iterate, or delay and perfect it.
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ArticleHow to create a scope of work documentA solid Scope of Work (SOW) document is key to success. It aligns teams, clarifies objectives, and sets the stage for seamless execution.
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BlogLiving up to our values: putting humans at the forefront of everything we doWe believe in putting people first. It’s one of our core values, and that ethos of cherishing the joy in working with people to build something amazing is right at the heart of everything we do.
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ArticleDon't rely on quantitative metrics alone when reviewing marketing performanceIntegrating qualitative metrics into your marketing performance reviews helps you to understand how your audience values your brand.
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PodcastMarketers of the Universe: February 2024Common pitfalls with digital marketing, the death of the cookie, boring data, and remote working.
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BlogFinding the perfect match: Our approach to hiring and fostering team successEmphasising soft skills, we nurture a team dynamic that allows for personal growth and harmony in the workplace.
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